Automate “Keeping in Touch” to save you time

 

99 Must do Things for Every Agent

Automate “Keeping in Touch” to save you time

 The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

 Here is STEP 13: Automate “Keeping in Touch” to save you time

Pressed for time? Put your marketing communications on auto-pilot! Marketing Activity Plans help you keep in touch with everyone in your database on a consistent basis while freeing up a time to spend face-to-face with your hot prospects and clients.

Have a lead that’s not yet ready to buy or sell? Want to convert more of your leads into clients? Want to keep in touch with past clients so they never forget you? If you answered yes to any of these questions, you’ll love the marketing Activity Plans included Agent Web Online.

Examples of the types of marketing Activity Plans we’ve created for you:

  • Keep in touch with a potential seller 
  • Market to a renter who may buy in the future 
  • Market to a lead who has expressed an interest in your services 
  • Keep in touch with your SOI over time 
  • Market to a seller who has listed their home without an agent (a FSBO) 

Each marketing Activity Plan includes a number of professionally written email (and letter) templates that help differentiate YOU from other agents. Templates can be used as is or customized in any way you like. Once you assign an Activity Plan to a contact, the emails in the plan are sent automatically on a regular basis without any work on your part.

But testimonials are extremely important to any business. Testimonials serve as social proof, indicating to prospects that others like them have used your services and were pleased. They help you build confidence and trust with potential clients.

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6 Ultimate Email Marketing Tips for Realtors

 

99 Must do Things for Every Agent

6 Ultimate Email Marketing Tips for Realtors

 The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

 Here is STEP 12: 6 Ultimate Email Marketing Tips for Realtors

Email marketing can be remarkably effective and should be an important part of your real estate marketing plan, but how do you know where to start?

 

We’re here to help with 7 proven tips to ensure that you’re making the most of your email marketing.
1. Personalization. A little personalization goes a long way! Using your recipient’s name makes the email sound like it was written just for them and not sent to a number of people at once. A good CRM or email platform includes merging fields that make personalizing emails easy.
2. Compelling content. Effective email marketing offers value to the reader. Instead of a wordy sales pitch, send messages that educate your audience. Your CRM comes loaded with professionally written content that your contacts will look forward to receiving.
3. Readability. It’s important that your email is easy to read. This means that if you have a lot of text in the email, strongly consider using bullets, numbered lists or short paragraphs.
4. Unsubscribe option. You may be sending great content to prospects and clients, but if you don’t give them the option to unsubscribe, you’re potentially annoying people and are violating the law. A good real estate CRM will have an unsubscribe link automatically included in all emails sent from the system.
5. Tracking and analyzing. With a good CRM, you’ll have the ability to see reports including opens, bounce backs, and click-through rates of your emails. Knowing who is reading your emails and clicking on the links, is often a good indicator of your best leads or strongest supporters.
6. Automation. Typing out emails one-by-one would take a huge amount of time. The right CRM comes with professionally written e-Newsletters and drip emails that will automatically be sent to the contacts you choose. You’ll keep in touch without having to type a message, thanks to email marketing automation!
With CRM, you can supercharge your real estate marketing by taking advantage of all of these important tips.

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Are You Losing Valuable Real Estate Leads?

 

Are You Losing Valuable Real Estate Leads?

The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

Can you believe this astounding statistic – according to a recent study by PCMS Consulting and One Cavo, 75% of leads generated online are lost.

This happens because REALTORS® either respond too slowly or not at all.

In fact, the average Realtor response time is eight hours, but the average lead expects a response within 30 minutes!

Given that over 70% of consumers choose the first company that gets back to them, an eight-hour response time is unacceptable. It sends a signal to prospects that you’re just not that interested in their business.

But with a hectic schedule, how do you ensure that you’re responding to every lead and responding fast? Wherever the lead came from, be it the web, a print advertisement, an email, or an open house, there are key things you need to be doing. And if you’re not doing these things, you need to start:

  • Capture new leads automatically.
  • Contact all new leads immediately to qualify them and understand their needs.
  • Assign new leads to lead nurture campaign.
  • Follow-up with your leads on a scheduled basis so that you’re the one who’s in touch with them when they’re ready to buy or sell a home, not your competition.

With Agent Web Online, you can ensure that you’re responding to leads right away, keeping in touch with them over time, building strong relationships with them, and eventually converting them into clients.

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Get more referrals and repeat business by keeping in touch

Get more referrals and repeat business by keeping in touch

The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

Studies have shown that the average person knows 3 to 5 people who will move each year. What’s more, NAR found that 70% of people will use the same agent they’ve worked with in the past or find an agent through a referral. What does this mean for you?

It means that in order to build a successful referral and repeat business, you must keep in touch effectively with past clients over time.

Don’t assume past clients will remember you and refer you down the road because if you’re not staying in touch, they won’t.

But, if you are keeping in touch and building your relationship with them over time, past clients will refer you and will use your services again. A real estate contact management system is key to making this happen.

Here’s a simple yet powerful plan for keeping in touch and building relationships with your past clients and sphere of influence (SOI):

  • Call your past clients once a quarter.
  • Plan events such as a client appreciation night or a home expert seminar on a regular basis.
  • Wish your clients happy birthday and congratulate them on their home purchase anniversary.
  • Send out a monthly e-Newsletter.

Agent Web Online makes keeping in touch easy. You don’t need to have the memory of an elephant to stay connected with each person in your database. This feature automatically reminds you when a client’s birthday and home purchase anniversary date arises. Keep in touch call reminders can even be configured to remind you when it’s time to give a past client a call.

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Yes, we support your MLS Over 500 MLS’s supported across North America

 

Yes, we support your MLS

Over 500 MLS’s supported across North America

The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

Search It anyway You Like

Search by City, Zip, Map, School, Proximity, Neighbourhood and Address for your perfect property! Clients can search for listings any way they want

Detailed Listing Data

New listings are automatically updated on your website – and you don’t have to do a thing!

Search by Map Functionality

Listing search tools provide a powerful combination of listing searches, lead capture, and customized client alerts

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Why Facebook Ads are a Gold Mine for Real Estate

 

Why Facebook Ads are a Gold Mine for Real Estate

The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

Are you familiar with Facebook Ads? You know, those pesky things that show up in the right rail of Facebook on your laptop/desktop and within your timeline on your mobile device? Did you also know that the same engine powering those ads also powers Instagram ads and that Instagram is the fastest growing social network these days (well, other than Pokemon Go, but that’ll fade in a couple weeks)?

As a professional digital marketer, I believe that Facebook Ads are still the best investment you can make in advertising online since you can easily generate over 500% return on ad spend. Many real estate agents have been paying to buy ads on Google for years, trying to appear above the major portals (including my former employer) for those terms to earn those clicks. And SEO? Forget about ranking for terms like [Denver real estate] unless you have a huge budget or are attached to a big franchise.

I reference Facebook Ads many times in my recently released real estate marketing guide, and today we will go a bit deeper to explore why this may be an unspoiled source of potential leads for you.

Real Estate is Personal

Because a house is likely a person’s largest financial purchase ever, it’s intimately tied to their picture of themselves and who they want to be. People prefer to work with those that they trust and are local, and this holds true for real estate agents especially.

People trust those they know and those their network knows. You will often see people asking their networks of friends if they know “a good real estate agent” or if “anyone has sold their house recently and would they recommend someone?”

On Facebook, you can pay to promote your page to a specific audience. By getting more of an audience on your Facebook page by providing outstanding content and information to your ideal audience of homebuyers, you can plug into your ideal customer’s network and provide your customer social proof that their friends also endorse you.

Take for example a site like Outside Magazine, one of my favorite magazines. When I see there on the left that nine of my friends like Outside, I am much more likely to Like the page myself and therefore see its updates.

Real Estate is Visual

My wife and I are just beginning our home search. Like most first time home buyers in our early 30s, we begin our search by finding houses that we think are beautiful. I’ve followed countless interior design sites on Instagram, saved many mid-century modern homes on Pinterest, and set up multiple searches for the type of home we want in our target location.

The Internet is visual as well. If you look at your Facebook feed, what do you notice? It’s full of images.

You can use this to your advantage, as Open Listings is above (albeit to work against an agent’s best interest), to inspire your potential customer and begin to familiarize them with your brand.

You’re probably already investing in professional real estate photos for the homes you list. I recommend that you get permission to use these images in promotional materials, then use them within ads to draw in your potential customers.

Real Estate is Data Driven

You have a good idea of the factors that make up your ideal customer – age and income at the bare minimum. Because real estate is local, you also know where they live or where they may be considering moving.

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Did you know that Facebook Ads allow you to target ads based on all of the above factors?

For example, did you know that as a Denver real estate agent (for example) you could target millennials who make over $100,000 a year who have recently been in Denver?

The targeting gets that specific.

This ad will reach over 4300 people a day on Facebook and 1700-4500 people a day on Instagram, depending on your daily budget.

Real Estate is Emotional

This point goes hand in hand with real estate as a visual industry. Real estate is emotional. Whether it’s a person’s first home or their third, people become attached to places and excited about new things. With a large transaction such as real estate, they also have those feelings of both fear and excitement.

While emotions should never overshadow solid financials, you cannot ignore the fact that home buying is emotional. Why else would people so excitedly post all over Facebook about finding and buying a new home? Maybe I’m squarely in the demographic of new home buyers, but I see these posts consistently in my personal Facebook feed.

People want to be inspired. They want to be hopeful. They want to dream and move forward in life, being surrounded by beautiful places.

I’m not saying that you should start posting stock photos of beautiful locations with cheesy quotes in front of them. Instead, use the visual and emotional nature of real estate to connect on a heart level with your potential buyers.

People buy because they trust, and building trust through emotional connection is the fantastic business.

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Step 7 -Does your website work on Mobile?

Does your website work on Mobile?

The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

Not all websites are optimized for viewing on mobile phones and tablets. Test yours out!

If your website doesn’t work on mobile, you’re missing valuable opportunities to convert lookers into buyers.

Save $$$ this year when you switch to a mobile-responsive Lead Generating Real Estate Website!

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Real Estate Website that Does It All for Just $34.99 – Step – 6

 

99 Must do Things for Every Agent

Real Estate Website that Does It All for Just $34.99

 The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

Fully Customizable and Mobile-Friendly Website

It’s all customizable. Layouts, colors, menus, pages, text and more. The website also looks good on all browsers & devices.

Integration of MLS® Listings (IDX)

Fully incorporate listings from your MLS. It makes your website the ONLY site a buyer needs to visit to find their dream home.

Powerful CRM

Agent Web Online includes a complete easy to use CRM solution to help you capture, cultivate and close prospective clients.

FREE 24/7 Hosting For Life!

Only $34.99 and all you can eat. There are no limitations from Agent Web Online on how much data goes back and forth to it.

 

 

SEO-Friendly Content

Each Agent Web Online website comes with 30 pages of ready-to-go content optimized for Google, Bing and other top search engines.

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10 Reasons for Having Your Own Real Estate Website – STEP 5

 

99 Must do Things for Every Agent

Top 10 Website Features That Buyers Expect From You

 The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market. 

Here is STEP 5: 10 Reasons for Having Your Own Real Estate Website

 Lead Generating Agent Website that converts visitors to Leads

You think a good real website won’t have any extra advantage for your business? It’s time to rethink. Following are some quick reasons why you should have a website and its corresponding benefits.

1. Studies show that around 75% of all buyers begin their house hunting on the Internet. Having a real estate means that you will be where the buyers are searching for you.

2. Perception matters. A business that runs on the Internet is perceived as a modern business. If you have websites, you will be considered a business, one that updated with the new technology and all new market trends. 

3. Young real estate buyers are on the rise. If you have a website, the younger audience, which is adept with new age technology, will be able to find you and relate with you.

4. You can complete with your bigger competitors with the advantage of having your unique business identity – your own website.

5. Better customer service – Your website can be a focal point for feedback, forms, direct link to your email address etc.

6. By providing the salient features of your services, you can let your potential customers know how different you are from the rest, also the benefits that you provide.

7. A website, an easy communication and information hub, saves a lot of time for you and your customers.

8. Home buyers who use the Internet or the online channels are quick buyers. So, be there when the buyers are ready.

9. You will be able to attract more sellers if you have listings on your website. They know they will sell quicker if their home is on the World Wide Web.

10. You can record whenever a customer contacts you, and thereby avoid any misunderstandings.
I hope it’s clear now that why you need a real estate website! Understand that a website is a good investment, and a good investment gives you better returns.

If you need any help with creating a real estate website, Agent Web Online is here to help you.

Buy Today, visit AgentWebOnline.com

Order online, today to get your very own AgentWebOnline.com Lead Generating Real Estate Website working on your behalf.

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Best Successful Real Estate Tips: How Agents Can Win Repeat Business

To be doing well as a real estate agent you have to regularly produce qualified leads through online marketing and your real estate website and also you have to go to the well every now and then.

Best Successful Real Estate Tips: How Agents Can Win Repeat Business

In 2012, twenty-one percent of agents’ business accounted for repeat business. For agents who have been operating for 16 years or more that number was all the greater at 40%. That a fairly large portion of earnings each year, which means interacting with clients long after you help them close deals is a necessity. There are a few familiar reasons sellers and buyers use the very same agents for following transactions.

Begin by thanking clients in a unique way

You could begin with thanking clients like if you have recently closed deals with some enrapture home buyers or sellers? That would be great. Now you require to keep them glad to make them enduring fans of your business. See to it that you stay at the top of their mind even after the papers have been signed and the work is done.

Send a letter to your clients and also additionally send a gift of some kind: maybe a reference to points they have conveyed during their search. Do not fail to consult your state’s laws and any regulations your agency, local real estate organization or brokerage may have about gift-giving.

Remain in touch with clients repeatedly online and offline

An additional choice is to meet your clients in person. What could be more particular than having a friendly conversation with them and shaking their hands to remain in touch? Identify their interests and get their reply on their present situation. It’s vital to form a relationship even friendship would do with clients as long as you are not being fake. Also, avoid being promotional with them around.

Later, send these clients a stable stream of emails or cues to catch sight of how they’re doing in their place of residence. Incorporate information on how your business has done of late and how the local market is carrying out — things that would interest them and keep the participation ongoing for years to come.

Make sure that you allow them to choose the frequency of your emails so that they are not annoyed with an overloaded inbox.

Use social media to continue communicating with clients

To hold on to buyers and sellers you’ve represented email marketing is not the only way. To remain in touch with previous clients, your social media existence plays an important role. Research reveals that the individuals who are your fans and followers on different social media are likely to promote your brand. Using social media channels like Facebook, Twitter and Google+ regularly is a tiny price you pay to make sure your previous clients become preachers for your business and they put forward your suggestion to family and friends.

Schedule everything you want to do during the week on Monday morning. Keep your tweets, posts and updates ready so that you have enough time later. Ensure that you add messages, reply to those commenting on your tweets or posts and with previous clients.

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