Best Successful Real Estate Tips: How Agents Can Win Repeat Business

To be doing well as a real estate agent you have to regularly produce qualified leads through online marketing and your real estate website and also you have to go to the well every now and then.

Best Successful Real Estate Tips: How Agents Can Win Repeat Business

In 2012, twenty-one percent of agents’ business accounted for repeat business. For agents who have been operating for 16 years or more that number was all the greater at 40%. That a fairly large portion of earnings each year, which means interacting with clients long after you help them close deals is a necessity. There are a few familiar reasons sellers and buyers use the very same agents for following transactions.

Begin by thanking clients in a unique way

You could begin with thanking clients like if you have recently closed deals with some enrapture home buyers or sellers? That would be great. Now you require to keep them glad to make them enduring fans of your business. See to it that you stay at the top of their mind even after the papers have been signed and the work is done.

Send a letter to your clients and also additionally send a gift of some kind: maybe a reference to points they have conveyed during their search. Do not fail to consult your state’s laws and any regulations your agency, local real estate organization or brokerage may have about gift-giving.

Remain in touch with clients repeatedly online and offline

An additional choice is to meet your clients in person. What could be more particular than having a friendly conversation with them and shaking their hands to remain in touch? Identify their interests and get their reply on their present situation. It’s vital to form a relationship even friendship would do with clients as long as you are not being fake. Also, avoid being promotional with them around.

Later, send these clients a stable stream of emails or cues to catch sight of how they’re doing in their place of residence. Incorporate information on how your business has done of late and how the local market is carrying out — things that would interest them and keep the participation ongoing for years to come.

Make sure that you allow them to choose the frequency of your emails so that they are not annoyed with an overloaded inbox.

Use social media to continue communicating with clients

To hold on to buyers and sellers you’ve represented email marketing is not the only way. To remain in touch with previous clients, your social media existence plays an important role. Research reveals that the individuals who are your fans and followers on different social media are likely to promote your brand. Using social media channels like Facebook, Twitter and Google+ regularly is a tiny price you pay to make sure your previous clients become preachers for your business and they put forward your suggestion to family and friends.

Schedule everything you want to do during the week on Monday morning. Keep your tweets, posts and updates ready so that you have enough time later. Ensure that you add messages, reply to those commenting on your tweets or posts and with previous clients.

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Best 4 Lessons to Improve Your Real Estate Marketing

 

To learn how to become a real estate marketing hero takes a lot of effort and time. It does not happen overnight and includes endless studying and homework. There are activities you can do to better yourself on the creative activity of digital marketing, outlining a social media strategy that gains you fans and followers, optimizing a fully fleshed-out real estate website, or adding on your email marketing campaigns. To become an excellent real estate marketing pupil start with the essentials and slowly move on to more leading marketing tactics.

 

Best 4 Lessons to Improve Your Real Estate Marketing

  1. Set up daily, weekly, and monthly marketing processes and consider particular tactics.

Like a cricketer getting ready for next week’s game or a singer getting ready to record their next album continuing a high-quality online existence needs practice. Incorporate a practice with your marketing activities so that they don’t seem like things to be done. A routine will let you know when to update your website, write down blog posts, send email, report to social media, make videos, and carry out any other job you take on for your real estate marketing plan.

To start your digital marketing strategy, there is no particular way to do it. Record all of the ways in which you desire to advance your brand online and the activities related with those tactics and outlets.

 

  1. Find and implement software that will make smooth your online marketing.

If you don’t have the accurate tools to assist you easily to carry out your activities, what use are your real estate marketing ideas? Roughly 90% of agents’ time is used up making a survey – meeting with clients, sending email, operating the phones, and showing listings – enlarging your time on your digital marketing plan is a must.

Remember that while there are definite real estate agents marketing activities you should certainly automate, some require to be talked to with a hands-on approach, like giving customer value to your clients and leads.

 

  1. Start writing: Create an important backlog of content for your website pages and blog.

You’ll art a number of unique webpages and original blog posts in a month or two leading up in the perfect world, but we sadly don’t live in that world. Creating and planning posts and pages takes time. This can be a very large aspect of your marketing plan whether you’re an older agent or a first-time agent, but once you discover the content type home sellers and buyers consume, you’ll inhale a lot easier.

Most sellers and buyers go to real estate websites to determine who an agent is, what differentiates them from the group and details about their markets.

 

  1. Make the best use of your on-page real estate website elements.

On the spot, it may look like all you require to do is to put together your real estate website to be loved dearly by search engines is to add a small number of keywords connected to your market. This strategy would work before but today, a more complex strategy is required to get your site in the top few pages of search results and it all starts with your sites’ on-page elements.

 

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For Real Estate: 6 Ways To Use Live-streaming Apps Doesn’t Have To Be Hard. Read These Tips

Today, there are a number of ways agents can make use of social media. Facebook a little more than 10 years ago was just getting started used by teenagers throughout the whole nation. But the current scenario has more than tons of people who are glued to the social network daily. Because of the exposure of a few new mobile tools, it’s become effortless for agents to get in touch with their market through real-time online video marketing. Read up on how advertising or selling through social media can assist you to link with your market.

6 ways to use Live streaning apps for real estate agent

  1. Listings

In your real estate marketing, this is perhaps the most simple manner to use live-streaming apps: Saunter through your previous listings in between open houses and showing to give your online audience counting leads who follow you on Twitter, a brief look of what the homes you amount to look like, what characteristic they have, and any other relevant details your prospective buyer desires to have knowledge about.

  1. Organizing and carrying out Client Interviews

Ninety-nine of every hundred clients you work for may be more than excited with your work, but if you don’t catch those sellers’ and buyers’ happy faces right after the work has been done, you’re ignoring on a great real estate video marketing chance.

  1. Discussing Trends

As a real estate agent one of your main functions is to build relationships. To discover a person to interview through live-streaming apps use networking skills. You must plan for these interviews, just as you would do with your real estate videos for marketing on YouTube.

  1. Local Entrepreneurs

One more type of connection agents put together in their markets is with executives and entrepreneurs. If you’re friends with a high-ranking official or a tech startup guru, ask if you can have a chat with them for 10 minutes on Meerkat or Periscope to get an understanding of how they grew their business, how they’re interrupting their industry, and — what can be most delightful to your audience members — if they’re hiring.

  1. Great Restaurants

If you live in a locality with some great and well established fine-dining restaurants, contact the heads at the back of those operations and arrange the occasion to talk on video. Showing these videos that consists of details from wines, best courses and beers on the menu at eateries would prove excellent for the people who regard themselves as foodies. Also, showing off your mouth-watering dishes and cocktails certainly doesn’t hurt, either.

  1. Sightseeing

It is a usual thing for a person who lives in a particular community that they don’t see anything special as such while others such as tourists who happen to visit the place find things quite interesting. Try to eliminate the fact that you live in or near the main housing market in which you work and instead think of things, people, and places the normal tourist who comes to your area would love to see.

 

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Attention: How to Write Great Real Estate Listing Copy

For many real estate agents, capturing the thoughts of home buyers can be a difficult task. Someday, you’re positive your listings are enticing the correct audience. The following, you realize not one of your invitees are turning into leads, and you’re back to the same place.

 

How to Write Great Real Estate Listing Copys

That can result in a great amount of exasperation (and wasted time) —mainly if you’re a starter real estate agent or hardly you have got your feet wet with online marketing.

To make sure you don’t wind up wasting your precious time advancing copy for your listings that merely doesn’t win over buyers, to get found online by local house hunters, we’ve got some hints and secrets that will help you:

There’s no such thing as being too particular

More so the slightest piece of information of a property could be of importance to buyers scouring for properties, so let the viewer know of as numerous amenities and features as achievable. Remember to give an explanation of rooms, appliances, and attributes of properties with particular brand names, styles and dimensions. Today, nearly all buyers are shrewd when it comes to this information, so it’s crucial you stay on top of your game by working on these details and putting them together into your copy.

Use tale techniques to draw visitors

No, you don’t have to be Walt Disney to write enthralling real estate copy. All you require to do is give out facts and connect to your audience. Provide home buyers a feeling of what it bring about if they possessed the home and use real-life situations.

Remember your local real estate market         

At times, agents think no more to write for buyers living in their market. That is, they write in a simple, indifferent style that could relate to any home in any area of the country. A surefire way to catch the eyes of buyers is by adding up the worthy details of properties and neighborhoods. One stellar manner in which you can catch hold of buyers’ mind in listings is to give them a context for a property’s special qualities. For example, if a home is near remarkable landmarks, you can add that into the copy.

Poll past buyers

Sign in with on-going leads and former buyers to enquire what copy from your site’s listings resonated with them. Make an effort to find a usual theme amid the listings they choose and withdraw attributes you can reproduce in your upcoming listings. You can carry on with building a relationship with buyers, by checking in with these buyers, and also, see how they’re delighting in their properties.

Confirm Grammar and spelling

You may not be in school any longer, but that does not mean you should not use spell-checker when making listings copy. Grammar and proper spelling show possible buyers you’re sincere about what you do and that you have a great level of quality. Analyze your copy a number of times may not be the most fun thing to do, but it’s most surely an essential.

Make your copy be distinct from the pack

Don’t imitate other brokers’ and agents’ listings merely because their copy seems engrossing. Put your listings out of the ordinary by adding your own first take on the features of each property. Use detailed imagery and adjectives. An easy but successful way to strengthen your copy is to find synonyms for desired adjectives.

 

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A Beginner’s Guide on How to Create Facebook Real Estate Ads

 

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For real estate agents and brokers, Facebook can be a powerful lead generation tool. And that’s quite easy to understand. More than 50% of Facebook users sign in daily and most of them spend over 700 minutes a month on the social networking site. This is also a reason why businesses are splurging 122 percent more per ad unit on Facebook than a year ago.

To make the most of Facebook, real estate agents must put up a powerful presence with your business’s Facebook account, including engaging with users and adding content daily. Facebook advertising can enhance your content, placing it in front of millions of targeted users who can become future clients and leads.

Approaching real estate Facebook ads can be a little confusing and pressuring, from spending the right amount to reach your best customers to set up your ads. This post will set forth how to easily create different types Facebook ads based on your business’s advertising goals.

 

Understanding Facebook Advertising Setup

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As seen in the above diagram from Facebook for Business, advertising campaigns laid out through the platform follow a common structure. If the beginning objective changes, your ad setup may differ somewhat (see our examples below), but each ad will follow a similar route:

  1. Campaign: Here you’ll decide the main objective of your ad and the account, URL, or address associated with it.
  2. Ad Set: Here you’ll determine the budget, the audience you want to target and the length of time you’d like your ad to run.
  3. Ad: In this you’ll enter the creative aspects of your ad, like the headline, title, images, and copy.

Pre-Advertising Preparation

Before you can actually jump into making Facebook ads, it’s vital to set up your business account, determine your target consumer demographics, and take in your options for ad placement. Work through these steps before making your ad for maximum results:

Set up a Facebook Business Page

This step is evaluative. A Business Page bonds your brand professionally on Facebook and gives you access to see your page’s analytics and grow a fan base. Also, without a Facebook Business Page your ads will be limited to the Right Column, and this column isn’t even visible on mobile devices.

Analyze customer personas

This is a little of both online and offline work. Establishing strong customer personas will let you determine who your target customers are and what types of content they’ll need to convert. Audience Insights is a helpful tool which can show you demographic information about persons all over Facebook. You can limit it as much as you’d like, and even filter based on users who are already associated to your page.

Create audiences

You will often aim at similar groups of people in your real estate Facebook ads, and you can save yourself lots of time by saving and creating audience lists. Audience lists are developed from features like Page likes, website traffic information, contacts on your email list, users who’ve already shown an interest in your business, and other demographics. You can also create Lookalike Audiences, Custom Audiences, and Saved Target Groups.

Select “Audience Insights” from the left-hand menu.

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Select “Audience Insights” from the left-hand menu.

 

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Understand ad placement

You have some choices with consideration to where your ad is positioned on Facebook:

  • Partner Mobile Apps
  • Mobile News Feed Advertisement
  • Desktop News Feed Advertisement
  • Right-Hand Column Advertisements

Some marketers have found that the Right-Hand Column may work better for website listings and promotions while the center News Feed may work better for page promotion and content. Be prepared to play around with different areas to see which works best for you.

Set an ad budget

Don’t stop having site of your return on investment: While you may make a decision to run ads for a few dollars here and there, you should also look at your advertising budget, find out how much your business plan allows for ad spending to create leads, and what an appropriate return will be.

Creating Real Estate Facebook Ads

Now that you’ve done with some planning, it’s time to prepare your ads. Use these steps to prepare your Facebook ad campaigns.

Set up creative in advance

Each ad type will have some particular content fields to fill in. It’s a good idea to draft these up before starting ad setup, to make the process simple and easy. Most ads will contact areas like:

  • Headline
  • News Feed Description
  • Title
  • Image
  • Call to Action Button

Here’s an example of an Agent web online Ad:

 

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Where to Go to Create a Facebook Ad

Discovering the portal for Facebook ads is not difficult. In the upper-right corner of the blue banner just click on the arrow and in the drop-down menu, select “Create Ads.”

 

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Choose a goal for your real estate advertisement

Almost all ads start with a goal, and Facebook provides you a number of advertisement goal options, called objectives. They are actually the end goal you want your real estate ad to achieve, like promoting your page to a vast audience or getting users who see your ad to click through to your website.

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We’ve picked out some objectives that are most critical to real estate professionals, and outline the process of setting up each in further detail below:

Promote Your Page: This objective is designed to put your Facebook Business Page before users with an easy “Like” button.

Send People to Your Website: Focus on the action of sending Facebook traffic directly to your website by using this objective.

Increase Conversions on Your Website: If you’re seeking to generate leads through a lead capture form use this objective. It is also used in conjunction with a Facebook pixel to keep an eye on how many users convert on your site.

Boost Your Posts: To amplify the message of a post you’ve already put on your timeline and increase engagement make use of this option.

Reach People Near Your Business:  Some brokers and agents may find it of use to reach the community nearest to your office, in which case you can target a certain location with this ad type.

Raise Attendance at Your Event: Use this option, if you have a special event or open house to share the event with a larger audience.

Promote Your Page for Likes

Click on the “Promote your Page” category.

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Step 1: Creating Your Campaign

Select your company page from the drop-down menu. In this, you should also create a campaign name you can identify easily.

 

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Step 2: Creating Your Ad Account

Then, make sure account details (currency, time zone and location) are correct.

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Step 3: Creating an Ad Set

Here your target market has to be defined. Either use a Custom Audience you’ve saved or enter specifics about the location by adding as many towns, cities, counties or zip codes as needed. You’ll then be able to choose additional detailed selections for the folks you’d like to target by data like their behaviors, age, interests and connections.

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You can optimize for Page Likes.

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Click on “More Demographics” if you’d like to get more specific. You also can narrow your target market by relationship status, income, homeowners or renters, parental status, and more.

 

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On to the right, you’ll a see an Audience Definition measure that helps out to monitor the effectiveness of your target audience. It allows you to know when your search may be too broad (yellow), too specific (red), or somewhere in a fine range (green). This area again states some of your specifications and gives you a potential reach number.

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Now you’ll determine how much to spend. Use the drop down to pick your desired amount. Also, you will choose the length of time you’d like your ad to stream and see the estimated daily reach based on your budget.

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If you aim to target a similar population in other ads, you can also keep safe your Ad Set to quickly reuse the same parameters later.

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Step 4: Creating Your Ad

You can add up to six images (recommended size 1200 x 628 pixels) that will rotate during your advertising period in this stage.

They can be uploaded (select Upload), chosen from your image collection (select Browse Library), or free (at no cost) images accessed from Shutterstock (select Search). Facebook recommends monitoring which do the best so you can use the same images in future ads.

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Then, you’ll modify your advertisement. Create an enticing headline and title. Next, select a landing view — the place you want people to land when they click your ad. Because you’re communicating on your Facebook Business Page, a most well-reasoned place to send users is your timeline.

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Here you’ll see your ad preview and how it will look on Mobile News Feed, Desktop News Feed and in the Right Column. Observe how in smaller views, an image with copy may lose some of its impacts or your words may get cut off.

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You have the potential to set placements of your ad, so if you want to limit your ad to only definite views, on the placement simply click the “Remove” link field you want to remove.

Before you purchase, Facebook gives you the choice to review your order. Clicking this button will let you review your final ad choices before you select “Place Order.”

Send People to Your Website

A key process of generating qualified leads is sending Facebook users instantly to your real estate website so they can acquire more knowledge about your brand, content and listings. Facebook advertising lets you create optimized ads that send traffic instantly to your website.

Click on the “Send people to your website” option in the Create Ads section.

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Step 1: Creating Your Campaign

Add your website URL in the blank field. You can opt to put your listings page, home page or blog page. The most important thing to keep in mind is that the content users should land on and match the content you describe in the ad.

 

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Give your Ad a campaign name you can recognize simply.

Step 2: Creating Your Ad Account

Then, ensure account details (location, currency, and time zone) are correct.

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Here you can set ad optimization for clicks to the website.

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Step 3: Creating an Ad Set

Here your target market has to be defined. Either use a Custom Audience you’ve saved (see above), or enter specifics here. You’ll then be able to choose additional detailed selections for the folks you’d like to target by data like their behaviors, age, interests and connections.

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If you’d like to get more specific, click “More Demographics” to narrow your target market further.

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On to the right, you’ll a see an Audience Definition measure that helps out to monitor the effectiveness of your target audience. It allows you to know when your search may be too broad (yellow), too specific (red), or somewhere in a fine range (green). This area again states some of your specifications and gives you a potential reach number.

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Now you’ll plan how much to spend. Make use of the drop down to pick your desired amount and set dates for your Facebook ad campaign. You’ll see your Estimated Daily Reach to your right, which gives you a sense, based on your demographic and budget, how many people will view your post each day.

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If you decide to target a similar demographic in other ads, you can keep safe your Ad Set to quickly reuse the identical parameters again.

Step 4: Creating Your Ad

You can add up to six images (size 1200 x 628 pixels) that will go round during your advertising period in this stage. They can be uploaded (select Upload), chosen from your image collection (select Browse Library), or free images accessed from Shutterstock (select Search). Facebook recommends monitoring which do the best so you can use similar images once more.

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Then, customize your advertisement. Associate your ad to your Facebook page first: This will ensure the ad appears to arrive from your professional page and not your personal page.

Enter Text copy, create a strong headline and a News Feed description that will entice users. Then, choose a call-to-action button that best narrates the action you’d like users to take.

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This stage will show your ad preview and how it will look on Mobile News Feed, Desktop News Feed, on Partner Mobile Apps, and Right Column.

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You have control over the placements of your ad, so if you want to limit your ad to only definite views, simply click the “Remove” link on the placement field you want to remove.

Before you actually place your order, Facebook gives you the choice to review your ad order. Review your end ad choices and select “Place Order” when you’re glad with your real estate advertisement.

Increase Conversions on Your Website

To drive traffic to your real estate website using Facebook ads is a start, but agents who want to monitor and maximize how effective ads are at getting traffic to change into actual leads will gain from using conversion tracking. Follow these steps to create a Facebook real estate ad to increase conversions on your website:

Step 1: Creating Your Campaign

Click on the “Increase conversions on your website” category in the Create Ads section. Add your website URL in the blank field. You can opt to put your listings page, home page or blog page. Just ensure it’s a page where users can submit their contact information using a form.

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You’ll see a message about summing conversion pixels to your website, and Facebook will put a few questions to help you generate one.

  1. Pick your goal: Choose from options like Key Page Views, Leads, and Registrations, etc.
  2. Name your pixel and click the button to agree to the terms.

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You might get a message that looks like “Your ad will not be optimized for conversions because your conversion-tracking pixel isn’t confirmed.” You’re then given choices to add the pixel to your site before it can be confirmed. Choose the self-adding option or the option to share the pixel code with an administrator who works on your site for you.

Step 2: Creating Your Ad Account

Here, look over your account details (location, currency, and time zone).

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Also you can optimize for website conversions.

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Step 3: Creating an Ad Set

Here your target market has to be defined. Either use a Custom Audience you’ve saved (see above), or enter specifics about location by adding as many towns, cities, counties or zip codes as needed. You’ll then be able to choose additional detailed selections for the folks you’d like to target by data like their behaviors, age, interests and connections.

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Click on “More Demographics” if you’d like to get more specific. You also can narrow your target market by relationship status, income, homeowners or renters, parental status, and more.

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On to the right, you’ll a see an Audience Definition measure that helps out to monitor the effectiveness of your target audience. It allows you to know when your search may be too broad (yellow), too specific (red), or somewhere in a fine range (green). This area again states some of your specifications and gives you a potential reach number.

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Now you’ll plan how much to spend. Use the drop down to pick your desired ad spend per day, and the dates you’d like your ad to run.

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You’ll see your Estimated Daily Reach on the right. This gives you an estimate of how many people you could attain to base on your budget and targeting.

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If you decide to target a similar demographic in other ads, you can keep safe your Ad Set to quickly reuse the identical parameters again.

Step 4: Creating Your Ad

You can add up to six images (size 1200 x 628 pixels) that will go round during your advertising period in this stage. They can be uploaded (select Upload), chosen from your image collection (select Browse Library), or free (at no cost) images accessed from Shutterstock (select Search). Facebook recommends monitoring which do the best so you can use similar images in future ads.

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Now, customize your advertisement. Associate your ad to your Facebook page first: This will ensure the ad appears to arrive from your professional page and not your personal page.

Make a strong headline and add copy that will attract users in. Then, choose a call-to-action button that best describes the action you’d like users to take. You have options like “Learn More,” “Download,” and more. You can include more copy to the website preview that describes your website in advanced options.

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Ensure in this stage to choose the pixel you created so it will track conversions correctly.

On the right-hand is your ad preview and how it will look on Mobile News Feed, Desktop News Feed, Partner Mobile Apps and Right Column.

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You have the potential to set placements of your ad, so if you want to limit your ad to only definite views, on the placement simply click the “Remove” link field you want to remove.

Review your end ad choices and then select “Place Order” before you place your order.

Boost a Post

If one of the posts you’ve given out on your timeline receives positive engagement, an advertisement to boost the post can help spread that message to a larger audience.

Step 1: Creating Your Campaign

Hit on the “Boost Your Posts” in the section of Create ads and pick your company page from the drop-down menu.

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A list of your posts will be occupied in a drop-down menu. Choose the post you would like to boost.

Here you should also give your Ad a name you can recognize fast.

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Step 2: Creating Your Ad Account

Make sure account details (currency, time zone and location) are correct.

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You can also now optimize for engagement.

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Step 3: Creating an Ad Set

Here your target market has to be defined. This one use a Custom Audience you’ve saved (see above), or enter specifics here about interests, behaviors, location, age, connections, and more.

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If you’d like to get more specific, hit on “More Demographics.” You can bring down your target market by relationship status, income, homeowners or renters, parental status, and more.

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On to the right, you’ll set your eyes on an Audience Definition measure that helps out to monitor the effectiveness of your target audience. It allows you to know when your search may be too broad (yellow), too specific (red), or somewhere in a fine range (green). This area again states some of your specifications and gives you a potential reach number.

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Now you’ll plan how much to shell out. Use the drop down to pick your desired amount, as well as how often you’d like your boosted post to be visible, or set an end date to stop boosting it after a specific period of time.

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If you plan to target the same demographic in other ads, you can also keep safe your Ad Set with a name so you can quickly reuse the same parameters once again.

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Step 4: Creating Your Ad

In this stage, you’ll come across your ad preview and how it will look on Mobile News Feed, Desktop News Feed and in the Right Column.

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You have the ability to set placements of your ad, so if you want to limit your ad to only definite views, simply click the “Remove” link on the placement field you want to remove.

Review your final ad choices and then before you place your order select “Place Order.”

Reach People near Your Business

If you’d like to sharpen on a hyper-local market to generate leads, it works well to use Facebook ads that target users.

Tick on the “Reach people near your business.”

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Step 1: Creating Your Campaign

Select your company page and make and grow a recognizable Campaign Name.

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Add in the street address, city/town, and zip code of your business. If you haven’t added your address to your company’s Facebook Business Page, you can select the check box to add it.

Step 2: Creating Your Ad Account

Then, make sure your account details are correct.

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Step 3: Creating an Ad Set

You’re now led to a map of your area. Select the radius you’d like to target, as well as demographics you’d like to focus on, like gender and age.

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On the right, you’ll a see a Potential Reach estimate that measures a number of users your ad could potentially be shown in front of.

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Now you’ll decide how much to spend. Use the drop down to pick your desired budget. Note this amount is a lifetime budget — meaning the entire amount you’d like to spend for as long as your ad runs. You will choose the length of time you’d like your ad to run.

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You’ll see an Estimated Daily Reach, which provides you a sense, based on your demographic and budget, how many users will view your ad each day.

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If you aim to target the same demographic in other ads, you can also save your Ad Set
Name to quickly reuse the same specifications once again.

Step 4: Creating Your Ad

You can add up to six images (size 1200 x 628 pixels) that will go round during your advertising period in this stage. They can be uploaded (select Upload), chosen from your image collection (select Browse Library), or free (at no cost) images accessed from Shutterstock (select Search). Facebook recommends monitoring which do the best so you can use similar images in future ads.

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In this stage, customize your ad: Write copy for your ad, add a headline, select a call to action button, and click on the Advanced Options to put in a News Feed Description.

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You’ll see previews of your ad and how it will look on Mobile News Feed and Desktop News Feed in this stage. You can control the placements for your ad, so if you want to limit your ad to only certain views, simply click the “Remove” link on the placement area you want to eliminate.

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Review your final ad choices before you select “Place Order.”

Raise Attendance at Your Event

If you hold an event, like an open house you’d like to focus attention, publicizing it through Facebook can put your event in front of several new leads.

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Hit on the “Raise attendance at your event” category.

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Step 1: Creating Your Campaign

From the drop-down menu choose your event listing and create a Campaign Name.

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Step 2: Creating Your Ad Account

Review your account details for accuracy.

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Step 3: Creating an Ad Set

Add in specific features of the audience or use a Custom Audience you want to target. If you’d like to get more specific, click “More Demographics.” You can bring down your target market by, income, relationship status, homeowners or renters, parental status, and more.

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On to the right, you’ll set your eyes on an Audience Definition measure that helps out to monitor the effectiveness of your target audience. It allows you to know when your search may be too broad (yellow), too specific (red), or somewhere in a fine range (green). This area again states some of your specifications and gives you a potential reach number.

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Now you’ll plan your budget. To pick your desired ad spend use the drop down as well as how long you’d like your event advertisement to run.

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On your right, you’ll see an Estimated Daily Reach, which provides you a sense of how many people will see your ad each day based on your budget & targets.

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If you plan to target a similar demographic in other ads, save your Ad Set Name to quickly repeat the same parameters once again.

Step 4: Creating Your Ad

You can preview your event advertisement in this stage.

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Customize your advertisement with intriguing copy about your event and see how it will be seen in different views. You can control the placements of your ad, so if you want to limit your ad to only certain views, simply click on “Remove” link on the placement areas you don’t want.

Review your final ad choices and then select “Place Order.”

 

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Seal the Deal: Use Content to Nurture Real Estate Leads

One of the arduous parts of the real estate business is converting leads into customers. Even though you have been doing all the possible outcomes to maintain your leads yet a once-hot lead can fall out of your funnel or you’ve wasted energy and time on a lead that did not convert.

Seal the Deal: Use Content to Nurture Real Estate Leads

The solution is lead nurturing: coming up with valuable information for your leads to help guide them through the sales funnel. The way overt selling would work before it won’t work like that now. Research shows that 83% of consumers trust brands that offer resources throughout the entire cycle while 71% of them don’t trust a brand that doesn’t provide promotion-free information. Modern real estate marketers can find success using content to nurture their leads instead of focusing on sales pitches. Every lead is different therefore you need to understand the typical steps a lead will take, determine what types of content will help in nurturing the lead in those stages, and how to convey your content at the right time to meet their needs. This is also called, “content mapping”.

Further down are a few ideas you can use for content to nurture real estate leads at each stage of the sales funnel to ensure leads stay active, all the way to the end.

Top of the Funnel: Awareness Stage

A lead does a lot of research on their own before actually contacting you directly. This stage is all about informing and educating your lead and providing the required information to help them meet their needs. Whether it buying or selling, your lead has lots to take in and they’re likely to through a lot of sources before committing to anyone. You can have all this cut down so that your lead sees you as a suitable one stop shop for getting their answers.

Some things that work well for this stage:

  • A Vibrant Blog: Leads love coming across agents that have a strong personality and lots of expertise. Your blog should consist of resources – both visually appealing & informative – that can help you stand out of the crowd. Well researched articles are vital but consider putting up visual posts that are engaging and exciting.
  • Social media posts: Social media is a great way to keep your leads active and informed even if they do not visit your site every day. If you inspire leads to follow you on various social media accounts, see to it that you actually make use of your accounts on a regular basis and post great content.
  • Reviews: 70% of people trust their friends’ recommendations while 46% trust consumer reviews. While you may not send reviews to your leads directly, you bet they’re seeing them already in their research and Google search results. Grow a strong review base so that the leads carrying out research see some good feedback on your services.

Middle of the Funnel: Consideration Stage

At this stage your leads know that you already exist, all they do is still compare what you offer – service, expertise, listings, etc. – with the other agents. Getting them through this funnel means proving your worth at the same dealing with their requirements and pain points consistently.

All they want to see is that you care. Therefore be consistent. Check in if your lead begins to lag a bit, ask how they’re doing and how they enjoyed the last content you sent over.

Some content that helps move leads at this stage:

  • Testimonials: Testimonials are great at any stage as most customers want an insight as to how it will be working with you. Some great written commentary can do the job for you and will go a long way to enhance your brand.
  • Landing Pages: Landing pages are a great way to keep your leads engrossed and encourage them to come back to your website or another landing page. Landing pages effectively done encourage your lead never want to click the “x” button.

Bottom of the Funnel: Decision Stage

This stage is also known as the purchase stage as this is the time when your lead is most likely to take action on your services because they know all your services and expertise can help them achieve what they are aiming for. The best nurturing tactic in this stage is to make your lead comfortable with the major decisions by offering content:

  • Home-Buying & Home-Selling Checklists: Leads know that there are numerous steps before they complete a sale, which is intimidating and may stop their progression through the sales funnel. Reduce some of that stress by focusing on actionable checklists and timelines.
  • Additional Offers: Many of the leads need that extra push during this stage. If your lead isn’t quite ready, consider a free home selling or buying consultation where you can make them walk through steps, or offer to give free estimates or quotes adding no pressure. Nearly all leads will use this offer and will feel motivated to go forward.

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The Real Estate Website Design Elements You Require to Succeed

The Real Estate Website Design Elements You Require to Succeed

You would surely want to know what real estate website design are essential for your site! We’ve got you covered. The important components are listed below:

Comprehensible and Concise Navigation Bar

The main goal of your marketing is getting lots of your leads to your real estate website. In case you fail to provide site visitors with comprehensible and easily identifiable navigation and you can be sure they won’t stick around for long. Statistics and figures show three in five internet users can’t get the information they need right away when visiting sites. Ensure that you are not one of those sites. Precisely label each of your site’s pages (e.g. your listing pages, about page, blog) at the head of your site.

Having said that your landing pages are a special case, and they work best without navigation as their motive is to hold on to the visitors on the page so that they provide their personal details (like phone number, email address, and housing preferences).

Eye-Catching Imagery and Videos

For an agent who wants to capture leads including images and videos is a must. Listing videos and photos should be front-and-center. Happy customers putting up video testimonials is also effective. Take pictures of the best stores, restaurants, and other venues in your market. To sum up, your website will benefit tremendously from the use of images and videos.

  • Website articles receive 94% more views with relevant images than those without any images.
  • Video is estimated to account for closely 80% of all website traffic in 2018 — up from 66% in 2013.

Succinct (But Attractive) Forms

Instead of glancing over your site for a long period of time, many visitors would rather like to sign up for email newsletters or to get in touch about a listing. The solution to this is using the right language and design to capture visitors mind and persuade them to fork over their information.

Research shows that forms using language like “go” and “click here” get the most clicks from visitors. Also, a case study shows that making phone number inclusion optional for visitors who fill out forms led to higher conversion rates.

Short, Appealing Calls to Action

Calls to action that induce website visitors to click are vital facets of web design for real estate agents – just ensure yours lead to something worth clicking on. Convincing copies may get you lots of clicks, but only a few will download or remain on your site if there’s no substance in your content.

Multifunctional, Easy-to-Use Search Feature

The finest real estate website designs make it easier to study more about brokers’ and agents’ listings and businesses. It means a detailed search function that allows for easy filtering is an essential requirement.

Sizeable Social Media Links

You can expand on how much of your content is absorbed by sharing links on social media and, just as essentially, sharing social media buttons on all your pages so visitors know where to find and follow you. Having tiny or teeny buttons that lead to your social accounts isn’t enough nowadays. You need to make your social presence popular, with large, bold buttons. Place.

 

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Host Twitter Chats to Generate Real Estate Leads

Twitter has a lot to offer from issuing your blog content to keeping up with the latest housing trends and news. It is one of the best social channels to connect with your key audience. Many professionals and brands use the social platform to conduct twitter chats: a talk held with experts, fellow peers and twitter users that make use of a branded hashtag connected to the subject matter of the chat – thus making it easier for users to track the insights and answers shared.

Host Twitter Chats to Generate Real Estate Leads

Holding a twitter chat gives you the chance to widen your brand awareness and meet (digitally) buyers and sellers, and industry insiders and even fellow real estate agents. Not everyone who is having a conversation with you will be new to you as past clients and colleagues may join in as well which could ultimately make your relationships stronger. In the end, the prime benefit of hosting a twitter chat is that it’s the best possible real estate lead generation strategy – when done perfectly.

To make sure your twitter chat is a success, you require planning well before the real chat takes place.

How to Prepare for Your Twitter Chat

Determine the topics for discussion

The central idea of a twitter chat is to discuss a particular topic and post thoughts and questions connected to that topic that lead to a conversation. Give time in researching what trends, tips, or news you want to talk about during the chat. Determine matters that buyers, sellers and homeowners commonly search for, and then put down the ones you could talk over intelligently.

Make insightful talking points

Once you have chosen a particular topic, put down some talking points you would want to hit on so that you can easily lead the conversation. How many talking points you develop will tell how long the chat is likely to take place. It’s best not to drag the conversation for too long a half-hour would be enough.

Get on to an expert or peer to join you

After that, you can now emphasize on finding the right person or people to join you in the chat. For example, if you decide to discuss the mortgage market, find an expert or a home loan officer who can offer their professional understanding.

Select the date and time for the chat

After you have fixed some company to join you, set a date and time for the chat. Think about your audience when setting a committed period to hold the chat. Buyers and sellers won’t like to join during the weekends also same for mornings and evenings. Find a time of the day when most users are using twitter the most.

Develop a unique and short hashtag

No one will be able to find or keep up with the chat afterwards if a unique hashtag isn’t used. Think of a short and unique hashtag that isn’t currently used and is relevant to your topic. Just ensure it relays the whole point of the subject.

Promote and promote

The last preparation is to let people know that the chat is taking place. It’s important to promote your chat as much as you can. Do it on twitter of course but also on other social media accounts such as Facebook, LinkedIn and Google+ are optimal places to spread the word of your chat.

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Top 4 Real Estate Social Media Myths

There are numerous marketing strategies you can use to advertise your real estate business. Maybe most of your time is spent on focusing on mailers, Google ads, blogging or emailing newsletters. But maybe social media does not come into your list for marketing. Yes, there you have your own reasons – you be of the view that your clients aren’t on social media, you don’t have the enough time to spend on social media accounts or you can’t track your ROI. There are various things you’ve been told or heard about social media which isn’t true. We’re here to mash these false beliefs or ideas. Check out for the top 5 real estate social media myths:

 

Top 4 real estate social media myths

  1. My potential clients aren’t on social media: Most of us think that social media is “for kids” which isn’t true. The individuals you think are kids are already buying houses. As of 2014, Net Generation made up for the largest portion of homebuyers, with 32% of the US housing market. Net generation are the same people who have grown up on social media, where they spend a lot of their time talking about their daily life and conducting research on social networks. By being there on social media sites, you are more likely to be noticed by these homebuyers and you will have a medium to connect and converse with them.

 

  1. The greater I post, the more followers and likes I’ll get: If you keep posting a number of times it is likely that most of them will hit the unfollow button for your page. It’s best to post at different times rather than post all at once. For Facebook and LinkedIn posts, it’s best to keep them once or twice per day. On Twitter, 3 times or more per day is perfect but remember to post them over the course of the day and not at the same time. Multiple posts will only expose your posts to a smaller audience rather than a huge number of people.

 

  1. Nothing else matters more than followers: Presuming that likes and follows instantly translate into valuable engagement is a vital misbelief about social media. Buying likes or followers of any kind is a bad idea. Many of these followers may not even be of your target audience or some might not even be real at all. Having a great number of followers and likers may make you feel good about yourself but remember they aren’t really doing anything for your brand. Instead, spend some time researching influencers in your market area and collaborate with them to grow your following.

 

  1. No time for social media: Social media managers devote most of their time in creating and planning out social media strategies, likewise you don’t really need a system that intense. Yet it is crucial to spend a specific amount of time on social media sites because you may not know as it might even get you most of your potential customers more close to you. In a time where the internet has the most impact on people all over the world social media can actually help you grow your business in no time.

 

I hope that clearing these myths, you’ll now consider investing your time in social media. It’s not about putting a whole lot of time into it, yet not being active on social media can put you in a loss which will ultimately result in losing your customers.

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8 Secrets of Home Staging

Feature your home’s power, whitewash its flaws and appeal to the greatest possible pool of potential buyers with these amazing home-staging tips.

8 Secrets of Home Staging

  1. Remove Clutter: Getting rid of clutter is the most important thing you can do to prepare your home for sale. Make a rule for the house that every new thing that comes in, an old thing has to be put out. Mostly the house looks cluttered because of the furniture, therefore, it is advisable to get rid of the furniture so that the house looks big enough when customers come to see it. Take a look at what you have and what you can live without.

 

  1. Furniture Layout: There’s this belief that if all the furniture is pushed to the walls the room has a larger space, but that’s not the case so. Instead, place your furniture away from walls and position the sofas and chairs in a way so that conversations can be done in a better way. This way not only make the space more friendly, but it will make the room to look larger.

 

  1. Transform your room: If you have a room that has all the junk, replace it with something that will add worth to your home. Just a simple addition of an armchair, a lamp and a table in a proper position will transform it into a comfortable reading spot. Drape fabric on the walls lay carpet on the floor and toss in a few cushy pillows.

 

  1. Lighting your home: Staged homes look warm and welcoming when highlighted with great lighting. Most of our homes are not properly lighted which is why they do not turn out to be that beautiful in terms of lighting. To solve this problem increase in your fixtures and lamps.

 

  1. Make It Bigger and Larger: To make a room look larger than it is paint it the same color as the adjacent room. If you have a dining room and a kitchen a smooth look will make both rooms look bigger. Another trick is if you want to make the illusion of a bigger space, paint the walls the same color as your drapery.

 

  1. Color Experiment: don’t ever be afraid to use dark paint in your bedroom or your dining room. A deep tone on the walls can make the room look cozier, dramatic and intimate. And it is not necessary that you have to paint it whole rather paint a wall to draw attention to a fireplace or a lovely set of windows.

 

  1. Modify wall hangings: Most of our homes have the art hung in a high line encircling each room. Big mistake. Placing or positioning your pictures, paintings and prints in common places can render them almost invisible. Display your art creatively so that it stands out and shows off. So break up that line and modify your wall hangings.

 

  1. Prim and Polished: Have your tiles professionally painted so that it looks brand new. Buyers will feel they are in a spa when they see it. It’s a great way to create a polished look, and it doesn’t either. So go on and give your bathroom the perfect look.

 

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