From making efficient homes livable to improving communication, technology has touched every aspect of our lives. In brokerage business, technology must be adopted when is makes us more efficient, improves customer service and helps in growing a business. Running a brokerage business is difficult and working with highly mobile independent contractors is challenging. Here are top 10 tech tips for brokers to better serve the customers and grow your business in return:
They all sound great, but choose the best: Whether it’s the technology you love, or you are caught up in the bells and whistle marketing, for any given task, you need to improve the technology. Evaluate every software, so can choose the best.
Know your need: Identify the need first. Don’t just jump on technology.
Make it easy (simplify it) for the agents: Remember your revenue is generated by the agents that act as feet on the street to bring business. Train the agents and evaluate every technology resource not for what it does but how it can be accepted by the agents and employees.
Create an inward info stream: There should be proper dealing of markets, websites, blogs, and effective Customer Relationship Management. A lot of attention should be on content that attracts prospects and move them through a process.
Influential website design and content: Most consumers go to the real estate website to check out homes before making contact with the agent. Once they get to the site, they will often leave and never come back unless they find what they desire for content and get their questions answered.
Mobile responsive is a must: If the website doesn’t display well on mobile tablet and smartphone screens, it is a trouble. Visitors get frustrated and leave the sites if sites don’t adapt to the small screens automatically.
Influential lead generation and CRM tools: For developing the special report, there is a need to create own lead forms to get the valuable contact information and email address. But, that’s just step one. Step two is building a relationship before the new prospect is ready to buy or list.
Proper management for risk control & proficiency: some agents aren’t organized as others. Allowing them to upload and share documents help them to serve better their customers.
IDX done right: IDX solution requires registration for enhanced search services or other special tools for the visitor. IDX function must be a visitor-friendly tool to keep them returning and ultimately get the contact information.
Addition – Fewer apps to do it all: Once you know what you want, why you want and what it will do for you, it will make tech easy for agents. From RSS news feeds through one of the most effective IDX solutions, CRM follows it up.
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