Advantages of Selling Properties Online

Selling properties is not an easy task. But, with the help of current technology, the selling process becomes fairly easy. Home buyers now prefer to buy properties online as it less stressful, consumes less energy and saves time. A research suggests that 90% of the home buyers trust internet as the main source to buy a house. Let’s take a brief walk through some other benefits of selling properties online through a real estate website.

Cheap Form of Marketing

We are in the digital age; online marketing is much better, affordable and cheaper as compared to traditional marketing means such as giving ads in magazines, newspapers, television, pamphlets, etc. For going digital, what you need is showing property listings on your website, and a good social media presence, that’s all.

selling property onlineNeeds Less Effort

The first stage of the home selling process can be done online itself. Put property descriptions with photographs on your website listings and social media. If this attracts a buyer, he will contact you, and you can then show him the respective property personally.

Local Audience

You can design your website only for a particular city, state, country and language.

Visual Medium

A research shows property listings that have more than six images are viewed more than the listings with two images only. If you have your own real estate website, make you sure put more images of the properties as it helps in decision making.

Online Tour through Videos

Real estate websites have also started uploading videos of the properties. Videos have more impact than photos as buyers can view the interiors, entrance, outdoor features of the house in motion.

Increases Your Social Visibility

Most of the companies use social media sites like Facebook, Twitter, Instagram, etc. to post their client’s property and coordinate with the buyers on these sites. It helps the client indirectly by getting more exposure and motivated buyers who are willing to buy the property.

If you need any help with creating a real estate website, Agent Web Online is here to help you.

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3 Ways to Get Connected With Local Buyers

Being a real estate agent, a major part of your job is to be in touch with the local community. This is crucial while working with prospective buyers who are new in the neighborhood. If you connect with these prospective buyers and show them the best places in the surrounding areas, you can make a great sale.

A report states that 69% buyers start searching homes by entering local places into the search engines. This proves that buyers prefer to buy properties in specific areas. Hence, as a real estate agent you need to have full knowledge about your locality and the potential local clients. There are 3 easy ways to get connected with the local customers.

local connectLocal love

The new generation is kind of service-oriented. Majority of people like to see the companies / brands playing a central role in their locality. So, local love is all about being involved in the community and verifying that you are a part of your community and not just a mere real estate professional. Volunteering and participating in other local events can enhance your image and visibility, thereby increasing the benefits of sales.

Local information

Another method to get in touch with the local community is to post local information and happenings on your social media pages. Google’s recent study revealed that around 4 out of 5 customers like to get their search results adapted to their surroundings, zip code or city. Establish yourself as an expert in your locality. Keep yourself updated with local events like farmers’ markets, theater shows, concerts, seminars etc. This way you’ll earn worthiness in your community.

Local advertising

It is the most important factor in context to real estate since you must present yourself in front of buyers in your community. Many prospective buyers start searching for the properties well in advance. So, it is beneficial for the real estate professionals to advertise themselves in those specific hotspots. For instance, Facebook ads can be the best option where you can target particular locations as well as key behaviors. Or even Google PPC ads are good for local targeting.

But before you opt for the digital media, you need to have a website, where all the search results landing pages. If you don’t have one, Agent Web Online can help you build your very own real estate website in minutes!

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How Social Media Can Help Your Real Estate Business

Most realtors confuse social media for just being a medium which they can use for the promotion of their business to potential customers. While this is true, it is not the only use of social media sites like Facebook, Twitter, LinkedIn and Google+. Social media can be used to send a message across to people and even educate your clients or potential customers on all the recent news surrounding the real estate industry. You can share information which is actually relevant to the real estate industry, instead of just promoting your business and advertising yourself on your social media pages.

social media 1While using social media to promote your business online is very effective, overdoing it may ultimately reduce the number of visitors to your website. No reader would want to read the same or similar content over and over again. They would prefer to read some quality content which would increase their knowledge of the real estate industry or provide them a few tips that would help them purchase quality real estate. Thus, your social media pages should be used to give people something which would actually be useful to them. Things like the latest real estate news, property updates, available properties for sale, etc. is exactly the kind of content which people would want to read.

If you use your Facebook account just for the sake of increasing likes on your page, then your social media strategy will never succeed in fulfilling its basic objective, which is to improve the reputation of your brand and make it a well-known name in the real estate industry. Thus, you should make use of social media only to give people relevant facts and information by generating quality content. When you do this, people who are genuinely interested in real estate will become your loyal supporters and followers, which will boost the reputation of your brand.

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Generate More Quality Leads to Improve Your Real Estate Business

Your real estate business will be only as good as the leads you generate. So the more lead conversions you get, the more successful your business will be. However, in order to get more lead conversions, you need to make sure that the leads you get will surely get converted into a sale. Many realtors make the mistake of adopting inexpensive lead generation tactics to get their leads. And when they do get a lead by using these methods, they will have to spend more in order to convert that particular lead into a sale.

quality-leadsSome of the inexpensive methods of generating leads are through posting advertisements in magazines or real estate journals, sending direct mailers to people or by putting up real estate ads in the classifieds or on Craigslist. These methods will surely reach a large number of potential buyers. However, if the realtor wants to close a sale, he will have to constantly follow-up on these leads and waste more time and money while doing so. Since, chasing down prospective customers takes time and even involves a lot of expense, the realtor will not be able to sell a lot of real estate, which will lower the profit-making capacity of his business.

There are other methods which realtors can adopt to generate good quality leads. By sponsoring Joint Venture marketing campaigns, or special classes on real estate, you will find plenty of leads of people who are active real estate seekers in market. These people may most probably be interested in some good real estate, since they took the initiative to come for the real estate classes. Another way you can get quality leads is through referrals and by making advertorial advertisement’s as well. Using these methods may cost you a bit more, but they are guaranteed to bring in good amount of profits for your real estate business.

One of the most effective way of generating more leads is having a real estate website, where you can display all your listings and attract more customers.

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A Quiz to Check If You Have a HOT Seller in Your Listings

Find out if the home sellers that are willing to put up their properties on your listings are perfectly ready to sell. The following quiz draft that you can use to decode the same:

hot sellerWhen it comes to selling your property, do you expect to gain the maximum from your investment, or just have a casual approach to the entire selling process? Well, here is quiz which will help you decipher if you are a HOT real estate seller. You have to answer the questions with an honest yes or no.

1. Have you chosen professional real estate agents to help you sell?

If you answer this with YES, then you have chosen a team of expert real estate agents who have a reputed name in the real estate agency. If NO then you must have selected some people who only claim to be good agents.

 

2. Are you ready to sell your home?

If YES then you have made a commitment to sell your home at the best price. If no, then you are still confused on whether to sell it or what price to sell it at.

 

3. Will you allow buyers to view your real estate from the inside?

If you answer YES, then you are prepared to allow prospective buyers into your home to help the real estate team to sell your property at the best price. If NO, then you are not comfortable of allowing strangers into your home, which will make it difficult for you to get a good price for it.

 

4. Are you ready to sell the house immediately after you receive a good offer?

If you answer YES, then you understand all the legal proceedings that follow after you receive an offer. If NO, then you are still confused as to how to go about selling your home and receiving the cash after you sell it.

 

5. Are you keen on getting only the highest return for your property?

If YES then you have discussed with your real estate agent how much you net return you are expecting from the sale. If NO, then you either haven’t discussed this issue with your real estate team or are content with only the purchase price.

If you have answered the above the above questions with a majority of YES, then you are a HOT seller. If you have answered with mostly a NO, then you are NOT!

 

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6 Must-do Things for Every New Real Estate Agent

It’s feels awesome to obtain your real estate license! All the efforts that you put in during your course has finally paid off. You are a real estate agent now! But now what? Following are the 6 simple steps to for that every new real estate agent should follow:

1. Start to Listenreal estate agent

Since you are new in the real estate market, you’ll have a lot of questions as to how to get started or how to be more professional. At this stage, you must be open to get suggestions from experienced brokers & successful agents.

2. Inform the People

Once you have become an agent, it’s important to let people know it authentically. You can do this by sending simple 3 sentences handwritten note which will succeed your purpose. Since notes have become rare, people love to receive them.

3. Independent Identity

You may have your profile on Realtor or Zillow. But, there are so many more real estate agents on these platforms. To stand out from the crowd, showcase your unique differentiation point and basically to inform people about your existence, a website is must. Apart from being your identity or online presence, a website helps your generate more leads, and convert these leads into clients.

4. Learn from the Locality

Unlike well-established estate agents, you don’t have the advantage of knowing your niche. Hence, in order to get clients, you should know which type of houses are there in the locality, prices, facilities provided etc. Being a beginner, you can utilize this time to gather such information which will help you while helping the visitors at an open home or while doing a desk work.

5. Have Patience

On an average new estate agents succeed to sell only 1 or 2 properties in their first year, so have some patience. Building business takes place gradually. Work on your business properly, as you will gain knowledge, you’ll get confidence which will help you to be successful in your field.

6. Look for Opportunities to Learn at Each Step

Understand it wisely that, it’s not cakewalk all the time. Consider setbacks as opportunities to learn something new. If you don’t get leads in selling, don’t get disheartened. Try to explore the surrounding areas and keep learning.

 

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How to Maintain Your Connection with Former Clients

Being in touch with the past clients is both a great gesture and beneficial act as it increases your chances of repeat business and referral. A friendly professional relation goes a long way and increases the opportunities to expand the business. However, if you fail to connect with your clients correctly, they may only see you as a professional person who keeps bugging them.

Here are some of the best ways to keep in touch with your clients:

Send occasional gifts:

Gifting is one of the way to show care towards our clients. Through gifting, you always keep your company on the top in the mind of the client. Unusual gifts would always do great that could get smile or laugh on their face. Sending these out at least once every year is a great gesture that’ll remind them of you even when the client is far away from you.

If not gifts, giving a special discount on your website can also be a great idea!

Regular updates and helpful information:Finally-Connect-With-Your-Clients

Let your client stay updated on the local housing market issues such as the mortgage rates, foreclosure information, or their home’s current value via emails, messages, website blogs, etc. It can be a great way of being in touch.

If you don’t already have a website, Agent Web Online can help you. Scroll down for more details .

Social media connection:

You can add your clients on social media to know them on a more personally. Through social media, you can interact with them personally by sending greetings on their birthdays, wedding anniversaries, or other special days. It can serve as a good opportunity to maintain connections.

Invite for parties:

Open up with your clients and make them feel comfortable. Invite your clients to parties, outdoor barbeques, or movie nights. Organizing special events adds a personal touch to your client.

Staying in touch with your clients and maintaining its consistency can lead to building a good image of your company and its services. By doing this, you are only paving the way for referrals and repeat business.

 

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With Agent Web Online you can create your real estate website and connect with all your clients through it. Website can be a great way to provide your clients/ visitors with an in-depth real estate information to keep them coming back and do business with you.

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Real Estate Agent Marketing is About Selling Yourself – the Perfect Way!

In order to be successful in real estate business, the crucial thing you need to remember is you don’t have to trade property but only yourself! Selling yourself to potential buyers and sellers is what is required to reflect yourself as a real estate professionals.

 Given the growing influence of internet, marketing yourself involves marketing yourself ONLINE through online channels as well. Here are a few benefits, which makes the online platform perfect for real estate marketing.

Economical

If you have your own website, you can display your listings without any competition. On the contrary, if your listing is not online, you will then have to show around all the properties personally to each potential buyer.

Wide Availability of Options

When you provide your customers or your potential buyers a variety of options, they are likely to believe that they find their perfect home/ property on your website. So, make sure you make the most of your website and showcase all the listing in a systematic manner.

Marketing for the Sellers

To provide wide options to potential buyers, you first need sellers. With a professional business website, you can make the site visitors trust you, and make them believe that you are good at what you do and know your business well. Only with this amount of trust and belief, sellers will agree to put their property on your listing.

To get started with ‘selling yourself’, you first to be present online by means your very own real estate agent website. Here is when we come in to the picture. We help you create websites that will give you online identity and boost your business.

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Agent Web Online helps you display your listings with attractive layouts, property photos, maps and a convenient open house calendar. We also make it easy for potential buyers and sellers to schedule an appointment with you.

 

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Google Announces: Mobile Websites Rank Higher

Recently, Google’s Webmaster Tools issued a critical warning to websites that give problems to those trying to access website via mobile search, effectively stating that mobile-optimized websites will get higher Google search rankings.

As brands and developers try to keep up with the mobile revolution rally, Google’s latest warning to webmasters regarding websites that aren’t mobile optimized says a lot about its plans to improve its mobile users’ experience.

The warning found its way into the inboxes of numerous webmasters, enlightening them of the true number of sites that experience “critical mobile usability issues.” The announcement made it clear that “these pages will never be viewed as mobile-friendly by Google Search, and will thus be displayed and ranked appropriately for smartphone users.”

The Shift to Mobile Marketing

This probably is just the beginning, as Google is further striving to make an average user’s web experience more and more mobile-friendly.

Since mobile is estimated to overtake desktop as the most popular channel of web search this year, Google is being careful (as always) to stay up with the rapidly changing times.

The announcement will probably have a major effect on web traffic, as savvy marketing experts and webmasters who seek to Google for market insight are scrambling to ensure their websites do not lose online visibility because of the coming changes.

Although Google is always encouraging brands to make their websites compatible across all platforms, it is not trying to leave non-mobile-friendly sites in the digital dust with this announcement. But, it is giving a friendly advice of updating the websites for mobile compatibility and meeting the raised standards.

How Will This Affect Your Company?

For Fortune 500 companies and big brands, creating mobile-optimized website is not a problem. Many of them already have invested huge sums for optimizing their customers’ mobile experience. But, those who haven’t might see that their PPC campaigns will be losing clicks to their mobile-friendly competitors.

However, for smaller companies, this change means an all new challenge. Many small businesses may find it intimidating to move to mobile market at first or they may also lack the technical know-how to do the coding. If you are one of them, Agent Web Online is here to help you without the need of big development budget.

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We have over 80 compelling and professionally designed real estate templates that are sure to attract homebuyers. All you have to do is pick the design that reflects your business and get started.

With a fully customizable website you will be able to showcase your listings in attractive layouts and photo albums, and convert leads into clients even through mobile web search.

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Convert Online Real Estate Leads With Ease

Online leads tend to have a bad reputation overall. It’s justified because about 79% of marketing leads never get converted into sales. This huge number makes the online leads seem like a total waste of time. The main reason behind these numbers is the lack of “lead nurturing.” Leads come in, but if they are not ready to buy, we simply ignore them.

 With the current state of technology available, there is no excuse. It has become way more easier to implement a system that helps you stay in touch with your leads and convert your leads to customers.

unnamed These steps might help you in the process:

Gain traffic:

The main sources of traffic are your online channels such as your business website, social media accounts, online forums, etc.

Landing page:

You must never start an online campaign without a landing page, the page on which someone lands on after clicking on to your online marketing call-to-action. The most valued information you can acquire from a lead generation page is your lead’s email address.

Provide Home Estimate:

This is what they are looking for on your real estate website. Provide home estimate to them and ignite their interest in your business.

Initial Response:

If you are able to convince them that your offering is exactly what they want, you might receive an initial response from the leads.

Good Home Value Analysis:

Your website can then provide a good home value analysis based on the lead’s initial response. For converting the leads, an important thing to keep in your mind is following all the steps in proper succession.

Initial Consultation or Email Drip Sequence:

The last step to converting your leads to customer is the initial consultation. Email drip sequence can also be another version at this step. If your leads have reached till this step, it is likely that they will stay with you for longer and keep visiting your website.

To help you get started with the first step of this plan, Agent Web Online offers you the platform to build your own website.

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