7 Keys to Local SEO for Real Estate Marketing

Search Engine Optimization includes the work you need to do to be discovered by your target audience online.

Following are some expert tips and tricks that’ll help improve your standings in a search.

How to Become a Master in Local SEO

Local-SEO1)  Finding the right Keywords.

The right keywords will insure that your content marketing efforts aren’t wasted attracting the wrong customer, or worse, no customer at all.

Remember, including your location in your keywords is a great way to make sure you reach customers specifically interested in the market you serve.

2)  Use attractive headlines.

Nothing is shoddier than unimaginative reproduction. No one wants to click on the email with a boring title or read a book, whose cover doesn’t catch the eye.

The reason conversion rates are cutting down is because you don’t put much thought in your titles thereby inviting less visitors to your website. Make it a point to create appealing titles.

3)  Create amazing content.

Create engaging content that educates and informs consumers through the entire customer life cycle. Also keep an eye on your competitors’ space as it may be a source of inspiration.

Your ideal content should include timing, collaboration, design, and built in social sharing options.

4)  Optimize all SEO details (aka on-site SEO).

Make sure your business NAP (name, address, and phone number) is used regularly in your website and that it’s the same as you used for your local listing and citations. Use your state, city, and town names in your title tags, meta descriptions, and in the content that you create for your site.

Specifically for real estate, make sure all of your listings are catalogued and have an XML sitemap. Without it, you can’t take advantage of the incredible SEO value of real estate listings.

5)  Recognize the importance of localizing your SEO.

By localizing your listing there is a chance of improving your website’s ranking as this local listing is what generally shows up in localized search results.

This will further help during citations, however make sure that this citation information (NAP) is in the same format as your local listing.

6)  Make your website Mobile Friendly.

Most of your consumers are doing their search on mobile devices and if your website can’t be viewed on a mobile device, you are likely to send these clients away.

Making your website mobile friendly should be easier now as the cost has dropped 1000-fold and the expertise available is in abundance.

7)  Be as distinctive as possible.

No matter what tactic you adopt, if you don’t connect with your audience, there will be no transaction. You need to be different.

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6 Easy Steps to Skyrocket Your Website

Today, real estate agents have moved past the physical business card; calling cards are now online. But simply going digital doesn’t mean you are making the right impression.

A business website is the best opportunity to make a quick and lasting impression online. You can follow these six simple steps, to do it right:

  1. Attractive Real Estate Website

Poor web presence is poor brand image. Planning, designing and creating a real estate website has never been more easy and affordable. Agent Web Online makes it possible for you to launch a beautiful website in less than an hour. Select an attractive template, then integrate your IDX listings, images, and social media accounts, and you are good to go.

  1. Establish Credibility

Your website is a medium for reaching your target audience and lead generation. If you create an engaging website that promotes your unique selling points as a real estate agent, you can establish credibility with potential buyers and sellers before even speaking with them.

  1. Make Optimum Use of Listings

Use listings to their full potential. Don’t just simply make listings available to surf on your website, build content around them. You can pre-launch a property and give it a landing page, showcase few listings in monthly e-mail newsletter, and so on.

  1. Give Key Takeaways

We all rely on the Internet to make our buying decisions. In fact, almost all buyers have made their decision based on online research prior to contacting seller. If you answer their questions online (on your website), where they are looking for it, you can influence them early on.

  1. Focus on Local Search

Setting up your profile with your physical address on all the major local search websites and directories is the first step for optimizing your website for local search.

  1. Invest in Mobile Website

Local searches on mobile phones and tablets produce 47%more same-day store visits. To cater to these mobile users, you need to build a mobile-friendly website that is responsive on all devices.

Earlier, making a real estate website was a complex, expensive, and frustrating process. Today, with Agent Web Online, this process is easier than ever.

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Why Having Multiple Websites is Beneficial?

At Agent Web Online we work very hard to have a great relationship with our customers.

Our philosophy is to keep our prices extremely affordable because we want our customers to have multiple websites.  The more websites you have, the greater your profit potential.  It can be a very successful marketing strategy to have multiple sites, each dedicated to either specific property types, neighborhoods, target market niches, construction projects, or even individual properties.

Multiple-WebsitesOne benefit, is with search engines.  First of all, Google and other search engines particularly appreciate highly targeted content.  So, when you have websites that are built for very specific target audiences, and that have good, customized, consumer-centric content, you dramatically increase the likelihood of your websites ranking highly.  What’s more, if you’re in an area saturated with competition, or any metropolitan area of reasonable size, it can be extraordinarily difficult to show up in search engines for phrases like “San Diego Real Estate”, since so many people are competing for that phrase.

If, instead, you have a website dedicated to “Mission Beach Condos”, for instance, you’re likely to end up with more search engine originating traffic – especially because more and more consumers are using very specific search phrases to narrow their search engine results.  Then, if you use that website to link back (at some point) to a primary site that DOES cover all of San Diego (in this instance), with IDX, etc. then you get the added search engine benefit of that link back to your main site.

So essentially, the more “targeted” sites you have out there, that address very specific audiences, the larger “net” you’re casting in your online marketing presence.  When you do this, make sure to link back to each of your specific sites from your main site.  So in the example above, have a link on the main site (dedicated to San Diego real estate in general), that says “For more details on condos on Mission Beach, click here”.  That way you let each of your specific sites play the role for which they were intended, and benefit from a large network of interconnected sites, where traffic flows naturally between them all.

There are other fringe benefits of this approach as well.  By tracking the traffic to each individual site in your network, and where that traffic originated from, you can learn a great deal about the consumers you most naturally attract, and those that have the highest propensity to turn into leads and eventually…transactions.  You can then use that information to evolve your marketing, and expand or grow your overall network of sites.

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9 Reasons Realtors are Going Online with Agent Web Websites

Before launching our website, we researched many real estate websites to identify the main features that agents usually look for in a website. Results of these research, combined with our own knowledge of the real estate industry, is the basis for the following list of features in Agent Web Online websites:

You get to customize your websitefemale-real-estate-agent

Easy-to-use editing tools

Free, unlimited tech support

Share your business through social media

Pre-written articles for sharing real estate information

Open House calendar and direct link to your email address

Detailed search listings, photo albums and interactive maps

Customize your website with your own color, image, layout and font choices

Search by with the help of FindTheBest feature

  • Schools
  • Weather
  • Transportation
  • Demographics
  • Market Trends

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Does Your Office Chair Have More Personality Than Your Website?

If you have a cookie-cutter website for your real estate business, you will notice that it gives you cookie-cutter results in return, and not the type of results that keep home buyers and sellers engaged. For generating strong interest in your listings and services, you need a website that truly reflects you and your unique brand.

real estate website

If your clients are able to see your brand and your personality when they land on your website, only then they will stay on your website and want to do business with you. Your website should stand apart from all other agent websites which have nothing new to offer to the visitors.

So, how can your website be a lead generation magnet?

For your real estate websites, Agent Web Online offers you the following features:

  • Fully customizable website to reflect your brand
  • Mobile responsive website
  • Attractive layout options
  • Location-data search integration
  • Blog, video, and social media integration
  • Unlimited pages, posts and content

Remember, you are not selling merely your listings, you are selling your brand. Take advantage of the latest real estate technology offered by Agent Web Online and be ready to see mobile-responsive, customized real estate website in minutes

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Google’s New Algorithm Demands Mobile Responsive Website Design

Ready or not, Google’s latest algorithm update (Mobilegeddon) is out. According to Google, this update will significantly affect your mobile search results as well as rankings. As far as how significant? Google hasn’t mentioned it, but our estimate is that up to 81% of websites could be affected by now.

So, how will it affect you? If half of your clients or web traffic comes from a mobile device which requires responsive design, then, owing to this new update, you are likely to lose 50% of those web leads if you don’t have a mobile responsive website. You could lose a large percentage of that business overnight if you don’t act on this soon.

Responsive Real Estate WebsiteBuild a mobile responsive website to see a good boost in your rankings. So, capitalize on this update and get ready to be rewarded with more and more leads.

Agent Web Online’s real estate mobile websites already pass Google’s new update:

  • Mobile responsive on any device, any size
  • Mobile responsive home search
  • Mobile responsive layouts
  • Pre-written articles

If your website isn’t mobile responsive yet, this update by Google will make sure it is, unless you wish to lose traffic from your website.

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How to Build a Website that Will Actually Generate Leads

Before creating a new website, decide your goals. This will help you  determine the features you require to add in your website. For instance, if making search listings easily accessible to the clients is your only purpose of having a website, you can opt for in-expensive templates that have an IDX feed.

 

If you want a website to generate leads for your real estate business, the process can be a little more complicated. You will have to consider two types of website:

 

The first type of website is one that will rank well “organically”. This process takes a lot of time. You will need to create individual pages for all communities that you target. Your website will also need a good blog that helps you rank higher. This will require you to entail SEO and content management skills, or hiring professionals to do the same for you. Why all this is important? Because websites that rank on the first page of Google for specific keywords tend to produce good quality leads.

 

If your goal is to get good leads, Google ranking will also matter. If you don’t have much time for the whole process, you can opt for the second type of website – the websites offered by Agent Web Online. You get fully customizable websites available in 80 attractive, professionally designed templates.

 

If you’re doing online marketing for your real estate business, creating a website is the very first step.

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How Does Your Website Score? See how your website measures up in the marketplace

Your real estate website matters! It is that one online tool, that makes you stand out and shine in the digital world. Your visitors expect a certain features in your website. It’s time to evaluate your website to know if it scores a full 10!

Featured-Image-real-estate-31

 

 

Criteria for real estate website scoring are:

1. Website Load Time

2. IDX integration

3. SEO

4. Mobile-Friendliness

5. Content

6. Images

7. Listings

8. Maps

9. Contact Information

10. Open house schedule

Keep your pencils ready, and start rating your website on the above features. This checklist will tell you how your website competes in the marketplace. If your website has all these features, it scores a perfect 10! If not, then Agent Web Online is here to help you.

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Agent Web Online offers all these features and many more for a low cost. All these features will get you rank high in real estate market. Get started now!
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Build Your Real Estate Website & Pay 61% Less per Lead with Powerful SEO

Real estate agents usually have mixed feelings about SEO. You have definitely heard a lot about SEO, you know it is important for your digital presence, but the ever-changing Google algorithm makes your head spin and stops you from nailing it down. If this is exactly your situation, you are not alone.

So, why SEO? Investing in SEO is like buying a home as opposed to renting. This way, you are continually building equity on your own investment, being on your own real estate website, instead of paying for space that will never be yours. Also, it will amount to be one of your cheapest online marketing investments.

The cost per SEO lead is around 61% less than other inbound leads (i.e. PPC, Zillow, and Realtor.com). What’s better, the SEO leads are 8 times more likely to close. How can one not make this investment!

Become a real estate juggernaut and soar past your competitors in search engine rankings with us!

Agent Web Online provides you:

  • Attractive design and content that drives organic results
  • Built-in integrated IDX for more rankings
  • Numerous layout options to showcase your listings
  • Sophisticated SEO keyword scoring tools
  • Pre-written real estate articles
  • Social media integration for boosting rankings & shares

One thing that SEO generally isn’t, is ‘instant.’ It takes time for SEO to work. Since, most of us are always running out of time, using the right technology will free you up for focusing on more important things such as brokerage.

Ready to see Web Development and SEO in action? Visit our website and see how our websites can boost your visibility faster and get you 3x the website visitors.

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Integrated IDX – The BEST Feature for Lead Generation and Repeat Visitors

IDX, or Internet Data Exchange, is considered to be the most powerful online marketing tool available to real estate agents. If you doubt this, have a look at a couple of highlights from the National Association of Realtors 2014 Profile of Home Buyers and Sellers:

Around 43% of home buyers make internet their first step in the home-buying process by looking up online for properties, whereas 12% of home buyers first look online for information and guidance about the home buying process before taking any step.
Integrated IDX
Overall, 92% of all buyers use the internet in some way or the other in their house hunting process and 50% of these buyers use a mobile website or an application for the same. And the best news of all, real estate agents are considered as useful information or credible sources by 98% of real estate buyers who used an agent while searching for a home.

So, if a real estate website doesn’t have an IDX search offering, it’s like a billboard with a “Call for a free gift” offer, but no phone number provided. Think of your website and IDX the same way. Consumers expect a real estate website to have a way to search listings. These visitors are also savvy enough to know that these should not be just your own or your office listings. They are looking to search the entire MLS.

With Agent Web Online, you can create can create just the website with all the feature that your customers expect, and even more.

 

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  • Custom IDX – Search
  • Super-Fast Search Results
  • Interactive Map Search
  •  Indexable IDX MLS property listings
  • Easy-to-save Multiple Search
  • Easy-to-use Property Search Forms

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