5 Amazing Tips to Get the First 1,000 Visitors to Your Blog

Starting your real estate website is the first step as an agent. Why? Because that’s having your very own real estate website can help in lead generation.

 increase-blog-traffic

1) Create a lot of informative, relevant and timely content

Develop detailed blog posts on topics your target audience enjoys reading about, for instance, news stories about local businesses or tips and how-to articles for home buyers and sellers. Your blog can also help you boost your organic search ranking if you include relevant long-tail keywords that your audience uses in searches. Make sure, you publish your blog posts on a regular basis, not sporadically.

2) Build a social media following an promote on these channels

Social media plays a big role in the success of your website and blog, and the success of your social media accounts depend on your followers on each platform: Facebook, Twitter, Google+, and Pinterest. Once you have the audience, share your blog on the social platforms the second you publish it. This helps in engagement as well as attracting new audience.

3) Use other effective channels to promote your posts

Apart from social media, some other prime ways to market your blog content are online forums, community meetups and speaking engagements. You can also create visual presentations using MS PowerPoint as it allows you to inform others with your real estate expertise, while promoting your real estate website.

4) Build links on others’ sites that lead back to your site

Link-building is an SEO technique which increases your site’s ranking by getting links that lead back to your site on others’ sites. You can accomplish this by building relationships with other websites in related domain, and sharing your content with them regularly via email.

5) Crafting guest blog for other sites and allowing secure guest posts for yours

Guest blogging is also a link-building strategy. To gain relevant (and significant amount of) traffic on your website, you need to identify appropriate sites and develop contacts with the right people.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

15 Creative Marketing Ideas for Your Real Estate Listings

People don’t buy a listing, they invest in a lifestyle. Thus, it holds a special place in real estate marketing mix. If you feel that you have run out of effective strategies for marketing your listings, following are some creative ideas to make your listings stand out:

 

1. Interesting MLS Listing Descriptions

Your leads find about your listings through a MLS, so writing strong descriptions is important.

 

2. Boost Your Listing Campaigns

To attract qualified buyers through search engines, perform keyword research to identify the best key phrases. Then, include them in your marketing copy as well as landing pages.

 

real-estate-for-sale1

3. Incredible Real Estate Listing Photos

Get highest quality photos for listing. It will be great you are familiar with the techniques of capturing beautiful real estate listing shots, such as natural lighting, artificial lighting, indoor and outdoor shots, etc.

 

4. Place the High Priority Listings on Your Home Page

Mostly when leads enter your real estate website on the home page, they only glance at the offerings displayed there quickly and move on. Tap this opportunity by showcasing priority listings on home page.

 

5. Get Your Listing in Leads’ Inboxes through Emails

Email is a strong lead generation tool for listings. Because most leads check email daily, they’re more likely to see and open marketing messages about your listings.

 

6. Make Special Landing Pages to Acquire Lead Info

 

Landing page for listings should be able to captivate your audience with effective photography, videos, details of the property, effective call to action, and a simple lead capture form.

 

7. Market the Listings with Descriptive Blog Posts

You can’t get much creative or informative with MLS listing. On the other hand, you can provide more information and create a fuller experience for leads with a blog post.

 

8. Host Open Houses

If you have a listing that will look well in person, host an open house. It will not only generate traffic, but also allow you to capture lead information associated with a face.

 

9. Create a Home Tour Video

In video tours, you can showcase angles and depth of a listing. Also, by adding in mood music or a brief narrative, you can incite emotional reactions from homebuyers and force them to act.

 

10. Social Media Sites for Marketing

There are numerous ways to use social media websites such as Facebook, Twitter, Google +, Instagram, LinkedIn and Pinterest to boost the marketing of your listings.

 

11. Increase Your Listing’s Marketing with Advertising

Paid advertising such as PPC ads on search engines is a great way to generate traffic to the listing page.

 

12. Claim Listings on Major Portals

When you claim your listings on real estate portals, you are able generate more leads.

 

13. Send Direct Mailers to Your Local Community

Though, a majority of your buyer leads will come from out-of-market, announcing your listings to local residents using high-quality mailers is a smart idea. How? The current residents can notify this news to their contacts who are interested in moving to the area.

 

14. Create a Single Real Estate Website for Your Listing

Benefit of having a real estate website is that you can brand the whole site around your listings, without worrying about the competitors. Agent Web Online can help you leverage this opportunity further.

 

15. Brand Your Real Estate Listing Consistently Across Channels

Branding listings is as good as branding your business. So, build a consistent story across all marketing channels.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

41 Interesting Real Estate Newsletter Ideas

Email is a critical element of real estate marketing. Newsletters, however, are a type of email marketing that allow agents to educate, entertain, and connect with their core audience.

 

Developing an attractive real estate newsletter that can produce high email open rates and bring high traffic to your real estate website takes a lot of time and effort. Nevertheless, the results of this effort will be more leads consuming and sharing your content (as long as you create attractive subject lines and a comprehensive recipient list, of course).

 

Below are 41 engaging real estate newsletter ideas that can help you start (or restart) your email marketing to inform and connect with leads.

I. Your Website’s Real Estate Blog Posts

1) Educational Guides

2) Evergreen Content

3) How-to Posts

4) Newsjack Articles

5) Guest Posts

6) Business Updates

7) Interviews

8) Curated Posts

 

II. Housing, Mortgage, and Finance News

9) New Government Initiatives for Buyers

10) Housing Affordability Studies

11) Home Sale, Price, and Value Reports

12) Mortgage Application and Rate Reports

13) Updates on Foreclosure and Short Sale Markets

14) Consumer Sentiment Surveys

15) Unemployment, Income, and Job Creation Reports

 

III. Local Housing Market Highlights and Info

16) Interesting Properties in Your Local Market

17) Testimonials of Clients Who Bought in Your Market

18) Local Real Estate Reports

19) Income Tax Information for Local Homeowners

 

IV. Home Loan and General Finance Advice

20) Tips to Save for a Home Purchase

21) Advice on Whether to Buy or Rent

22) Home Insurance Guidance and Info on Providers

23) Tax Breaks and Incentives for Homeowners

24) How to Refinance a Mortgage

25) What’s Needed for Home Loan Pre-Qualification

 

V. Homeownership Tips and Tricks

26) Tips on Home Renovation

27) The Basics of Home Maintenance

28) How to Find and Hire Contractors

29) Safe Proofing a Home for Children and Pets

30) The Ultimate Homeowner Checklist

 

VI. Info on Local Events, Businesses, and People

31) New and Popular Restaurants Nearby

32) The Hottest Retail Stores

33) Community Festivals and Parades

34) Niche Group Meetups

35) Promote Local Recreational Groups and Get-Togethers

36) Highlight Notable Community Members

 

VII. How-To Guides for Buying and Selling

37) How to Start the Search for a New Home

38) Apps and Resources that can Help in the Home Search

39) Determining a Listing Price

40) Transitional Tips for Moving Families

41) How to Find the Right Moving Company

42) Advice for Long-Distance Moves

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

5 Reasons Template Sites are Better than Custom Designs

There was a time when designing a website for your business was a scary thing. The prices were high, design needed to be done from the scratch, and finding the right person to do it was a challenge.

Today, the tables have turned. The price has lowered because of increasing competition and improved ready-to-use templates. Here are five reasons why template sites are better than custom website design for bringing your agency or brokerage online today in the template era.

 

  1. Simple information is better than fancy design

Remember Flash websites? The ones with super “flashy” design, audio, vision statements and other such features used to differentiate themselves from the competition. But apparently, it is not what the customers want. Just give the right information on your website and customers will be happy. Keeping this mind, most useful templates today show the relevant information of your business that customers want.

 

  1. Template designs have improved immensely

A lot of predesigned themes that are available now are as good or may be better than custom designs. They are also loaded with optimum functionality. In addition, the templates are also responsive, so they will work well on mobile devices.

 

  1. Templates have the scope of personalization

Although templates do have a predesigned style and shape, but they are no way like a cookie-cutter. You can pick the template you like and then customize it the way you want.

 

  1. Sales and marketing have become vital

Websites are not just digital footprint, they are one the most efficient ways to attract prospective buyers in the sales process. Many templates come optimized for sales and marketing beforehand.

 

  1. Nearly guaranteed ROI

Since the template-based websites are cost-effective and have built in social media, blogging, SEO, mobile, responsiveness and video, the return on the investment becomes nearly guaranteed.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

24 Sponsorship Ideas for Promoting Your Real Estate Business

24

Any business requires a certain amount of investment or capital before they can start the business and think about profits. Similarly, for a real estate business, you need to make some financial investment to boost your real estate branding with a proper marketing strategy. One such marketing tactic is sponsorship – it makes a positive impact in the community, and gives you maximum exposure.

Here are a few sponsorship ideas that can help you with your real estate business branding:

  1. Be a generous donor to a local charity.
  2. Sponsor a local sports team or may be a local sports league.
  3. Finance a marathon, fun run or a bike race
  4. Fund local building projects
  5. Place ads in program books for local events such as school plays, dance recitals, etc.
  6. Offer courtesy coffee at a farmers market and be the most popular table there.
  7. Sponsor a real estate–related podcast, it will drive in relevant traffic.
  8. Be there at a local karaoke night.
  9. Sponsor a “theme night” at the community center.
  10. Bankroll a local pet adoption event.
  11. Participate in a wildlife conservation event.
  12. Throw a BBQ or picnic for all.
  13. Go for promotions at a local bowling league.
  14. Give discounted cleanings at a nearby car wash.
  15. Fund a local school’s scholarship program.
  16. Sponsor a stretch of the local highway.
  17. Advertise your business at a local golf tournament.
  18. Promote at restaurant tastings and pub crawls.
  19. Support a local beach or park cleanup drive.
  20. Sponsor a student in an educational competition.
  21. Advertise at a local art gallery’s exhibition.
  22. Be a supporter for seasonal events, like festivals, fairs or parades.
  23. Help a local theater’s movie marathon with sponsorship.
  24. Assist local radio programs with funding.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

Get More Leads with Landing Pages

Many visitors arrive to your website via searches and end up on the most relevant page that shows in the result. Since most of your pages have lead generating calls-to-action, you don’t have to do much work here. But, when I come to specific marketing campaigns, you need to direct your audience to a specific page – a landing page – for effective lead generation.

landing page 1

So, what is a specific marketing landing page?

All agents have now realized the importance of placing their website address in marketing copy, but almost always they just use the home page address. For a real estate business, listings page is more of a home page, where the buyers and sellers will pay more attention.

 

The landing page you create for your marketing strategy should promote the benefits to the seller. You can use high quality images, or perhaps a slideshow too. You can also add buyer reviews here; it’ll be super as it will help them in decision making.

 

landing page 2So, how do you actually generate a lead; what is a good call-to-action?

Create a page with high quality images and offer that link via email in a call-to-action. An effective call-to-action provokes an immediate response through instructions. If you want to know more about the visitor who has shown interest on your landing page, get them to fill a form. There are many other ways to do the same; call-to-action is one of these ways.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

Here’s A Foolproof Way to Win at SEO: Start with Your Website Pages

 

Search engine optimization (SEO) has the potential to attract traffic to your pages, but did you know that your website can help you in the SEO process? Find those specific terms or keywords that your leads are likely to use in search, then all you have to do is use them right on your website. seo2You can start using the keywords in the following manner:

 

Homepage: Use local keywords to come across as an expert in your area and your proficiency is in particular property types. This way you’ll be able to give some value proposition to potential clients.

 

About Page: Include keywords that show you are the best real estate agent in your market in your company mission, awards, credentials and other content.

 

Area Pages: Infuse a lot of local details, amenities in the neighborhood, for instance, parks, schools, and transportation, and any other high-interest topics of the area.

 

*Pro tip: While including keywords in content is important, refrain from keyword-stuffing or using the same keywords repeatedly. Use Google’s Keyword Planner tool and make a list of related terms which can be smartly incorporated on your webpage content. The idea here is to include key terms without hampering the natural flow of the content.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

How to Set Up Your First Facebook Ad

After you have created your website, you can use Facebook as an advertising tool to attract visitors. Get your first Facebook Ad up and running within 10 minutes with the help of these 8 easy steps:

1) Login to Get Started!

Log into your Facebook account > Click on the drop-down arrow on the top right corner > Select Create Ads.

01

2) Select Your Campaign Objective

Since you want to drive people to your website in order to capture leads, select Send People To Your Website as your objective.

02

3) Enter Your Website Address

Enter your website’s URL, so people can be redirected to that link.

03

4) Choose Your Time Zone

Enter your location, currency and time zone.

04

5) Set up Your Targeting

The biggest benefit about advertising on Facebook is that you can target your ad to a specific audience, and you don’t waste valuable advertising dollars showing your ad to people who don’t fall in your target group.
Target Location & Age

Target the zip codes where you offer your services, and set the precise age range for your potential clients.

05

Target Demographics

There are multiple options under demographics. From home ownership to marital status, you can select the most accurate demographics that you have in your mind for your potential client.

06

Target Interests

You can your targeting based on interests. Choose to show your ad to Facebook users who like real estate related pages and websites. You can do this by selecting the real estate category or even specific real estate related Facebook pages.

07

Target Behaviors

Similar to demographics, you can select different behaviors.

08
Target People That Like Your Page

If you have a business page, and good amount of followers, it makes sense to target these people as well as their friends.

09

6) Set Your Daily Budget and the Bid Per Click

Unfortunately, Facebook Ads are not free. So, decide how much you are willing to spend. It is recommended to keep the end goal for the ad as clicks, and not impressions, because motive is to generate new leads.

10

7) Create Your Ad

Image Selection

The very first step is to select attractive and relevant images for your of the ad. You can show up to 5 images in one ad, but start with only one to keep things simple.

Note: Facebook ad images can only have 20% of text on it, otherwise your ad will be declined by Facebook. This tool can come handy to test if your image has the correct amount of text: http://ow.ly/PkUS5

11

Write the Content

Content for Facebook ads include a headline, text, news feed link description, and CTA Button. Facebook shows a preview of your ad on the right side.

Remember, if you want to encourage your audience to take action through your ad, give a tempting call-to-action.

12

8) Place Your Order

This is the easiest part, you simply have to click on “Place Order” and your ad will go for a final review by Facebook. It should be approved and live within a few minutes.
13

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

 

Top 12 Lead Conversion Tips for Real Estate Websites

A real estate website is your online identity as well as a great lead generation tool. It also has a great potential as a lead conversion tool. Learn how to get a high-converting website with these easy tips and tricks:

1) Make a responsive real estate website

Most homebuyers use mobile devices for list searching, so if your website doesn’t function properly on mobile devices, it might be a bad news for you. Also, Google’s latest algorithm gives higher search rankings to mobile friendly websites.

lead conversion2) Create multiple landing pages

When you create unique landing pages, study the pain points your visitor experiences during their search for a real estate agent and feature information that precisely addresses their concerns.

3) Place important information at the top of your site

Provide valuable information above the fold, so your website visitors don’t have to scroll down for it. For instance, if haven’t placed your call to action (CTA) above the fold, you might not get as many clicks as you wanted, so consider moving it up the page.

4) Display your forms prominently

A contact form definitely falls under the above the fold category. Forms allow for simple lead capture only if they quick to fill out and offer some value to visitors.

5) Offer comprehensive listings search filters

Make listings search super swift for visitors by adding the filter options. This way your prospective homebuyers will be able find homes in different neighborhoods and price ranges, or search listings with certain numbers of beds, baths and living rooms.

6) Post your contact information everywhere

Make it extremely easy for your website visitors to connect with you by placing your contact information on every page. Also set up a dedicated “contact me” page to give your phone number, email address, office address, and social media accounts to the visitors.

7) Create big, bold, enticing calls to action.

Call to action serves as the primary lead capture tool on your website, so optimize it accordingly to assist your real estate lead generation. Choose a large, beautiful image with succinct copy for call to action instead of a lengthy, babbling sentence with a link.

8) Use directional cues to guide website visitors

There has to be flow in your site’s structure. Some best practices for real estate agent website design that provide clear directional cues for your audience include:

  • Use arrows to get the clicks you want
  • Distinguish priority links from all other links
  • Develop a crystal clear visual hierarchy

9) Publish appealing photos and videos

Take attractive pictures of your listings and add these to your real estate website home page to grab your audience’s attention. Slideshow is an ideal way for displaying multiple listings, so adding a scrolling gallery feature would be a wise choice.

10) Show the social proof

Real estate testimonials or client reviews gives a clear to the visitors about working with you. You can ask your clients for video testimonials or get them to answer questions via email, so you can upload it on your website.

11) Ensure page load times are quick.

Almost 40 percent of website visitors tend to abandon a website if it takes 10 seconds or longer to load a page. Another research shows slow page load speeds result in reduced lead conversion. Utilizing one external CSS stylesheet or eliminating unneeded site plug-ins can be some of the ways for improving your site’s page load speed.

12) Remove potentially annoying site components

Pop-up call to action buttons, oversized social sharing buttons, auto-play audio or video, terrible stock photos, broken links, confusing copy — each of these can make your visitors exit your website right after they land on it.

Need a responsive real estate website? Contact Agent Web Online.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.

The Best SEO Guide for Using Keywords

 

Application of keywords is not limited to blog entries. You have to incorporate the long-tail terms and phrases in your homepage, specific landing pages as well as social media updates.

seo keywordsAlthough keywords are only one of many important SEO factors, having an in-depth knowledge of finding, implementing, and reviewing keywords is important for your online presence. Following are some useful tips that will come handy and give insights about using keywords for powerful SEO:

1. Detect the most appropriate real estate SEO keywords.

2. Find out which keywords are helping your closest competitors win at SEO.

3. No, we don’t move on to blog posts just yet. Start with your own real estate website.

4. Avoid keyword stuffing, retain the readability of your website content

5. Apply the relevant real estate keywords in anchor text.

6. Implement long-tail synonyms of your keywords to cover your bases.

7. Add keywords to your real estate social media channels too.

8. Use the right tools to find revamped real estate keywords for your website. Google Keywords Planner is one of these helpful tools.

Create a website, and use these tips to get better results online.

 

call to action button

Get Lead Generating Agent Website that Converts Visitors to Leads!

agent web online promo coupon

Get FREE 30-Day Trial With This Coupon!

Just enter the promo code FreeTrial30B when you sign up.

Hurry this deal ends soon!

 

 

We look forward to seeing your website!

Agent Web Online Team.