Starting your real estate website is the first step as an agent. Why? Because that’s having your very own real estate website can help in lead generation.
1) Create a lot of informative, relevant and timely content
Develop detailed blog posts on topics your target audience enjoys reading about, for instance, news stories about local businesses or tips and how-to articles for home buyers and sellers. Your blog can also help you boost your organic search ranking if you include relevant long-tail keywords that your audience uses in searches. Make sure, you publish your blog posts on a regular basis, not sporadically.
2) Build a social media following an promote on these channels
Social media plays a big role in the success of your website and blog, and the success of your social media accounts depend on your followers on each platform: Facebook, Twitter, Google+, and Pinterest. Once you have the audience, share your blog on the social platforms the second you publish it. This helps in engagement as well as attracting new audience.
3) Use other effective channels to promote your posts
Apart from social media, some other prime ways to market your blog content are online forums, community meetups and speaking engagements. You can also create visual presentations using MS PowerPoint as it allows you to inform others with your real estate expertise, while promoting your real estate website.
4) Build links on others’ sites that lead back to your site
Link-building is an SEO technique which increases your site’s ranking by getting links that lead back to your site on others’ sites. You can accomplish this by building relationships with other websites in related domain, and sharing your content with them regularly via email.
5) Crafting guest blog for other sites and allowing secure guest posts for yours
Guest blogging is also a link-building strategy. To gain relevant (and significant amount of) traffic on your website, you need to identify appropriate sites and develop contacts with the right people.
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