3 Facebook Campaigns to Get More Real Estate Leads

The first rule of marketing says, “Meet your prospects where they are.” With around 968 million users logging into Facebook daily, chances of your prospects clients being there are high.

If you are wondering how to reach these prospects on Facebook, try Facebook’s advertising platform. Facebook ads are effective as it allows you to place specific ads in front of targeted audiences. If you are like most of agents, who see the value in Facebook advertising, but not sure where to get started, the following are three of the most effective, highest converting campaigns:

 

Before Getting Started

Before you create and run these campaigns, you need to create Facebook Business Page first. Facebook has strict rules about advertising on a personal profile, so, you will be able to run some of these ads only through a Business Page.

If you are not pretty familiar with Facebook pages, check out the main differences between a profile and a business page:

1

For more information on Facebook Business pages, check out Facebook’s guide on pages.

 

Moving on to the campaigns…

 

  1. Just Listed / Just Sold Campaign

This campaign is like a digital sign in the yard or a digital version of sending out post cards for your listing, only cheaper and way more effective!

 

Here’s How It Works

2

You create a Facebook ad highlighting the most attractive features of your listing.

Using the Audience feature, target two specific groups of people – first, everyone living in the same neighborhood as your listing, and second, people living in your general area, who are likely to buy a home in the near future. You can further polish the demographics of this group by income range, age, and so on.

The landing page of the ad will be the page you create on your website showcasing the listing.

Sample Ad

 3

  1. What’s My Home Worth Campaign

The objective of this campaign is: capturing seller leads by offering a free, assessment for their home.

Here’s How It Works

4

Create a Facebook ad with a free online assessment offer. Target homeowners in your preferred areas who are likely to move as your audience.

When people click the Facebook ad, they are taken to the home value tool on your website. You’ll have to set up a service with an assessment provider.

Sellers are then prompted to enter their email address for receiving the home value report. You can then continue to follow up with the seller.

Sample Ad

5

  1. Property Search Campaign

With this campaign, the objective is to capture buyer leads. You will run Facebook ads that drive buyers to your property search page so you can capture their info and follow up with them.

Here’s How It Works

6

This Facebook ad promotes the “search homes for sale” feature of your website. Display the ad to people who are likely to buy a property in the near future.

When potential home buyers click on the ad, they are taken to your website where they can search for properties.

Eventually, they will be prompted to enter their name and email address. The best thing about this campaign is that your property search feature has the ability to capture information from people viewing the properties!

Sample Ad

7

Putting It All Together

So there are three campaign ideas to get you started with Facebook ads.

 

 

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5 Steps for Generating More Home Seller Leads Online

Home sellers are equally import to your real estate business as homebuyers. Only if you have sellers willing to list their home with you, you can sell properties to the buyers. Follow these 5 steps to generate more home seller leads online:

 

Step 1: Register a Domain Name

When it comes to domains, there are many options – .org, .com, .net, even.realtor if you’re a Realtor. Choices are available for domain registrars too, from Yahoo to GoDaddy and we also register domain names at Agent Web Online.

But, what is a good domain name for a Home Valuation Leadsite? To know this, you have to think like someone who is planning to list their home and what they may use as a search term. Some ideas for domains (consider Houston as an example market) include:

  • HoustonHomeValues.com
  • WhatIsYourHoustonHomeWorth.com
  • MyHoustonHousePrice.com
  • HoustonHomeValuations.com
  • HoustonPropertyPrice.com
  • HomeAppraisalHouston.com
  • HoustonHomePrices.com
  • PriceMyHoustonHouse.com

 

Step 2: Create a Home Valuation Website

This is the most important step. So, make sure the website is mobile friendly. Again, picture yourself as a seller, and the first item on their to-do list is always, “What Is My Home Worth?” Thus, your website should show them that they will get an accurate home valuation upon filling out a form.

 

Step 3: Create a Facebook Ad

Your aim here is to create an ad to run on Facebook for attracting home sellers to visit your free home valuation website. You can look at this detailed tutorial on how to set up your first Facebook ad. Use it to create ads and gain home seller leads.

fb-ad-realtor

Step 4: Target Your Audience

 

One of the best features of Facebook ads is that you can fine tune your audience. You can target them by location, residence area or zip code; you can target only homeowners; you can target by home price range, etc.

 

Step 5: Send Leads a 3-Part Email Sequence

Once you start getting form submissions, you will have start with CMAs for these prospects. You can’t relax though. You need to cement this relationship and build on it. Set up a 3-part email sequence with the following subjects:

1) Subject: Thanks – Your Home Value Report is on the Way!

2) Title/Subject: Check out Your Home CMA Valuation – It’s Ready

3) Title/Subject: Moving Forward with Selling Your Home

 

 

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Two Simple Ways to Improve Your Website

Don’t just launch your website and forget about it. That’s the easiest way to cut off your lead generation potential. Websites require regular maintenance to increase the success of your marketing and improve the experience users have with your pages. Take these steps to find the best improvements to make on your site.

 

 

  1. Analyze how your website is performing by implementing Google Analytics tool.

Wondering what is the average time a user is on your website? Trying to figure out if your lead capture form is getting filled out? Are there any viable concerns? If you have the right tools in place, you can actually see the activity on each page and gain valuable insights to make changes that will keep users engaged. One such tool is Google Analytics.

 

13 Google Analytics Reports for Your Real Estate Website

 

  1. Bring more visitors to your website through blogs.

A very important aspect of your website is your blog, it not only engages your current audience but also helps in getting more traffic to your website.

 

5 Amazing Tips to Get the First 1,000 Visitors to Your Blog

 

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7 Tips to Creating Real Estate Social Media Images

7 tips

Adding photos to social media posts leads to more likes, more retweets, more shares. However, it isn’t as simple as uploading an image on your personal social media account. Uploading old picture or graphic can seriously affect your online reputation among followers. Thus, you need a detailed, thought-out plan on creating amazing real estate images for your audience on social media for encouraging them to engage with you.

 

  1. Create social media images keeping primary audience in mind

Without knowing your audience, your real estate marketing, including social media strategy, will go nowhere.

 

  1. Check out free and paid stock photo resources for quality photographs

Stock photo websites such as Shutterstock, iStockPhoto, Pixabay, and BigStockPhoto, high quality images, the kind of images that can be used professionally.

 

  1. Consider texture and pattern backgrounds

If you have the right amount of text and a complementing theme with a perfect background image, it can get your social posts clicked.

 

  1. Use tools that help modify stock photos and create your own image from the scratch

You can use basic tools like paint, a high-end editing tools like Photoshop, or even online editing tools like Canva to create attractive images for social media.

 

  1. Take inspiration from the best social media marketers

Identify how fellow agents in your market and even big brands (e.g. Nestle, Puma, etc.) use images and graphics for social media. Take inference from them and create original graphics.

 

  1. Keeping branding in mind when creating your images

Editing of images cannot be completely random. Consider your branding elements – logo, color scheme, messaging, etc. and try to include these elements across all media.

 

  1. Resize your real estate social media images for each channel

Each social network has its own sizing requirements for images. Size the images accordingly and get done with the final task of creating beautiful real estate social media images.

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10 Best Apps for Real Estate Agents

10 best apps for real estate agents

Completing the realtor tasks takes up a lot of your time, leaving you with no time for improving and monitoring your real estate marketing. Surprisingly, mobile apps can help you out in this situation. The below mentioned apps make your life simpler and more organized, allowing you work with current clients, nurture leads, and secure new business – all at the same time.

 

1) Hootsuite

Availability: Free, available on iOS and Android

Description: When it comes to using multiple social platforms for real estate business, Hootsuite is the best app. It makes social media publishing, scheduling, and tracking simple.

 

2) Evernote

Availability: Free, available on iOS and Android

Description: Store important work documents and notes, in form of text, audio or handwriting, into one location. Evernote allows you to sync notes from multiple devices, and share documents with your colleagues and clients.

 

3) Google Hangouts

Availability: Free, available on iOS and Android

Description: Real estate business requires you to be on call all the time. Google Hangouts is a lifesaver for realtor who have to keep in touch with clients, leads, and colleagues by conducting video conferencing.

 

4) Open Home Pro

Availability: Free, for iPads and Android tablets

Description: Prepare for open house even when you are away from the desk using Open Home Pro. All you have to do is create a sign-in sheet with questions for walk-ins to identify if the buyers have representation, what are their preferences for their next home.

 

5) Dropbox

Availability: Free, available on iOS, Android, Blackberry and Kindle

Description: Drop important files related to the website content, resources needed to create that content, property photos and information about a house or the local market in Dropbox folders. If you want to provide a certain data only to a client, create and share that specific folder with them.

 

6) Tempo

Availability: Free, available on iOS

Description: Tempo is one of the most intuitive calendar apps that keeps helps you be on schedule in an organized manner. From reminders for upcoming meetings to social media posting schedule, get it all done on time.

 

7) Dashboard for Google Analytics

Availability: Free, available on iOS

Description: Do in-depth reporting for your real estate website using dashboard for Google Analytics. With the help of this app, you can track the performance of your blog posts, landing page conversions, and clicks on listings.

 

8) Mailtracker

Availability: Free, available on iOS

Description: Identify your quality leads with Mailtracker. The open rates of emails give a clear idea of who are interested in your services and who aren’t.

 

9) Expensify

Availability: Free, available on iOS, Google Play, Android, Windows Phone, and Blackberry

Description: Document all your expenses and work costs with ease. Click photos of all of your receipts, and tada — you have all of your expense info stored in one place.

 

10) SignNow

Availability: Free, available on iOS, Android, and Windows Phone

Description: If you want to send a contract ASAP while you’re away from your office, SignNow can help you with this last-minute need. Sign the contract, send it in hardly few minutes, and secure your commission safely.

 

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18 Must-Have Items on the Road for Real Estate Agents

 

18 Must-Have Items on the Road for Real Estate Agents

 

As a real estate agent, you will only spend a few hours in a week in your office. Your business will often keep you on the road, attending showings, open houses or meetings with clients. So, if you have the following 18 essential items in car, and use when needed, it could mean real estate success for you.

1) Your smartphone and tablet – everything is in your hands nowadays.

2) USB Mobile Device Charger, because without it, taking along your smartphone will be useless.

3) Floss, Toothbrush, Toothpaste, and Mouthwash freshen up before meeting

4) Dog treats to please clients who have pets.

5) Skincare and sanitization products, since you visit a lot homes, and these homes may be a host to germs.

6) Home cleaning materials, for a quick makeover before an open house.

7) Air freshener, again, for open house.

8) Vacuum cleaner and paper towels.

9) A change of clothes, if your busy schedule makes you live out of your car.

10) GPS navigation and paper maps, so you can reach the right place at the right time.

11) Your favorite healthy snack for hunger pangs.

12) Extra pair of sneakers or other comfortable shoes.

13) Listing photo and print materials.

14) Electric shaver for a quick shave between home showings.

15) Screenshots of your real estate website and listings in case you don’t have an internet connection.

16) AAA card or similar service card.

17) An e-Reader, book, or magazine to pass time.

18) Local business flyers and brochures so you can share these details with your leads.

 

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How to Launch Your Real Estate Website with a Blast

How to Launch Your Real Estate Website with a Blast

 

 

“The secret of getting ahead is getting started.”

— Mark Twain

 

Launching your real estate website is exciting, but it requires some planning before you make your online debut. This guide by Agent Web Online will help you take off your website with a blast.

 

I. Get the Basics in Order

  1. Select a domain name: Your domain name should be relevant to your brand name, company name, and have some SEO potential.

 

  1. Choose your platform and design: Pick a platform with many template options, responsive designs, higher user-friendliness and one that is cost effective.

 

  1. Install the extras.
  2. Google Analytics and Webmaster Tools for tracking performance
  3. Plugins to increase functionality or security of your website
  4. Notifications when users take specific actions
  5. Set up an email newsletter and include on-site email opt-in features.

 

  1. Contact information should appear often: Display your contact info on header or footer of every page so it’s easy for the visitors to find it.

 

II. Branding and Market Research

  1. Define your personal brand: Identify your personal brand and maintain this message through your logo, website presentation as well as your online personality.

 

  1. Provide your full agent bio: Having a background information about your real estate experience make leads and customers feel comfortable with both your expertise and your personality.

 

  1. Logos and personal photography: Real estate market is about visual appeal, so don’t forget to put a lot of photographs and graphics on your website.

 

  1. Do your research: Study your industry peers, ideal customers and the whole real estate market.

 

III. Think about Engagement

 

  1. Go social: You can build a strong online presence by communicating with your audience on social media channels.

 

  1. Optimize Your Brand: Engage in on-site and off-site SEO to get organic traffic to your website and higher search rankings.

 

  1. Set up some easy social media management tools: Hootsuite and Buffer are some of the tools that help you automating your social sharing.

 

IV. All about Content

 

  1. Create a content marketing strategy: Be consistent in blogging to keep your readers coming to your site.

 

  1. Make an editorial calendar: This way you can see what’s ahead in the month, and note down your content ideas at one place.

 

  1. Blogging Tip: Mix up your content with short and long posts, curated content, and visual content.

 

V. The Final Steps

 

  1. Upload all content and test everything: After uploading content on your website, check how it looks in different browsers and on different devices.

 

  1. Build your industry network: Attend networking events and conferences and build more contacts.

 

  1. Gather testimonials and reviews: Positive comments from past customers up your brand recognition.

 

VI. How to Launch

 

There is no right way to launch your website, however, before publicizing your launch, make sure everything is functioning properly.

 

  1. Schedule blog posts: After the launch, you are likely to get good amount of traffic. Keep them engaged by scheduling blogs in advance.

 

  1. Blast the launch: Include a nice tagline, along with a link to your homepage in your marketing content. Consider hosting a contest or offer giveaways to create some buzz.

 

VII. Consistency after Your Launch

 

  1. Use Google Analytics to keep a track on unique site visitors and sessions. As you start to notice trends, make the necessary changes to gain more traffic.

 

  1. Send thank-you notes: Sending a nice thank you note is a great token of appreciation.

 

  1. Have patience: Your expected results will not show overnight. Keep patience, and give it some time without minimizing your efforts.

 

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9 Effective Ways to Drive Traffic to Your Real Estate Listings

The landing pages of real estate websites are simply just listing pages that are indexed by search engines. Landing pages, or in this case, listings pages a good entry point into the website. As a realtor, you want as many people as possible to view the properties listed, only then you will make sale. Thus, the pressure of good search rankings becomes high.

Here are 9 ways to improve search engine traffic to your listings:

  1. Share Listings on Social Media

Sharing the listings on your business pages on, Facebook, Twitter, LinkedIn and Google +, can gain visibility among your followers as well as ones in their circle. However, don’t overuse these channels and come across as visibly commercial.

 

  1. Promote on Real Estate Aggregator websites

Website like Zillow, Trulia, and Homes.com get a lot of visitors a day, thereby increasing the chances of visibility for your listing.

 

  1. Make a video tour of the property

Apart from the visual advantage, one major benefit of video tours is that it gives you search engine traction because the videos are indexed. For getting more rankings, make sure to optimize the title and description of the video by adding the address, MLS number and keyword-rich content.

 

  1. Provide additional information

If you have your own real estate website, then you can further optimize your own listings, beyond what is shared in the MLS.

 

  1. Blog about your listings

Just like social media, your blog allows you to communicate with the site visitors in a less formal way. So avoid adopting an overtly commercial blog strategy.

 

  1. Feature your listing on the home page

Home page usually has a lot of traffic. So, if you put your listings in front of existing traffic, it is sure to get noticed.

 

  1. Get a Mobile Site

Increasing number of people are using smartphone to information over the internet. Be where your audience is; get a responsive real estate website, which is mobile-friendly.

 

  1. 8. Use paid search advertising

Pay per click ads on search engines are a great for driving traffic to your listings page. They provide good exposure while being cost-effective.

 

  1. Use email marketing and drip campaigns

Email marketing is an amazing way to nurture your existing leads, and deliver them targeted listings. By nurturing your client list with regular opt-in email updates, you can drive highly qualified traffic to your listings.

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How Professional Photography Can Boost Property Sale

 

how photography

Real estate market has cut-throat competition. No wonder more realtors have started improving the quality of their photography to stand out from the clutter.

Visual content is gaining important as a medium for customer retention and good real estate sales. Moreover, images not only determine the success of property sales, but also of the website on which the properties are listed.

A report by MDG Advertising revealed that online content having compelling imagery attracted approximately 94% more views than content without images. Real estate properties with photos snapped from a professional camera were found to sell for between $3,400 and $11,200 more than those properties with photos clicked from your iPhone. These homes were also more likely to sell much faster than homes with amateur photography. Thus, with just a little investment in high quality photos, you can make an overall difference in your business in terms of revenue.

Now, let’s think from your customers’ point of view. They would want to see a user-friendly listing with good looking images to keep their interest high. To discover the user-friendliness of your listing, ask yourself these questions:

  • Is the property listing easily searchable?
  • Would I book a property myself? And would I do that using this website?
  • How does my website look? Is it attractive to visitors?

 

Quality visuals increases the chances of your properties being shortlisted by more potential clients. However, quality is not the only factor; quantity makes a difference too. When you display multiple photos of a single property, it gives a better idea about the feel of staying in that property. Plus, you will have to spend less time answering their questions.

When buying a home or any real estate property for that matter, 90% of our decision-making is influenced by emotional factors such as the first impression we get by just looking at a property. We are more likely to buy a property based on the feeling it gives us rather than the actual value it provides.

So, develop a consistent and detectible style by using high-quality photos of properties to convince the viewers right away.

 

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How to Craft Area and Community Pages for Your Real Estate Website

The main priority of any real estate business is securing leads and closing deals. Your objective of securing leads and earning clients online cannot be met without a solid marketing plan, along with a proper content creation strategy. In other words, you need to create several landing pages with features such as images, compelling copy, relevant information, client reviews, and your local market. In this post, you’ll know how to create and promote area and community pages for your real estate website.

I. Differences between area and community pages

 

  1. Area pages covers where the housing action is most predominant. These pages are also known as neighborhood pages as they focus on specific areas and neighborhoods within a city, county, or region.

 

  1. On the other hand, community pages display information about your market’s culture, lifestyle, and what’s happening in the area: festivals, community meets, local job market, great restaurants, etc.

 

  1. Before creating any page, we need to determine keyword popularity related to the topics. The need for search engine optimization (SEO) is common for both these landing page.

 

II. When creating area and community pages:

  1. Providing details of your real estate market through area pages is essential. You can feature notable streets, neighborhoods, and new updates that stand out in your market. Go one step ahead by describing makes each area of your market great.

 

  1. Highlighting niche market elements on community pages is a must. Note down the beneficial points of local schools, amenities, entertainment, and other factors that motivate buyers. Develop pages based on your buyers’ hobbies, preferences and lifestyle.

 

III. Promoting your pages for success

Apart from creating a landing page, you must know what elements can boost the performance of your area and community pages — both on-page and off-page – and bring success to your real estate marketing plan.

 

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