As efficient as our agent website is at generating leads from visitor traffic and searches, you need to get that traffic first. The more people you get to the site, the more of them you’ll convert to prospects. Let’s look at the 4 proven steps for getting that traffic:
Step 1 – Get Your Domain Name
Every website resides on a server somewhere in the cloud. Now, it sits on a numerical address, something like ###.###.#.##. That’s not too friendly for someone who’d like to visit your site. So, domain names are used, and these are words that point to the numerical address. You need a unique domain name for every site on the Web.
Of course, since the Web has been around for quite a while, and there are hundreds of millions of websites, it’s becoming more challenging to get short and descriptive relevant domain names these days. At least that’s true for those ending in .com, called the domain name extension. Sure, you may be able to get the words you want with a .net, .org, .biz or another extension, but .com is the first and most widely used extension; so much so that some browsers automatically assume and add .com if it isn’t typed in.
So, you’ll want a domain name for your lead generating agent website, and hopefully it will in some way be relevant to what the visitor will find when they arrive. An example might be “YourAreaHomeSearchSite.com.” Actually, this one is a little long, but could be available.
Let’s say you work in the Austin Area. Here are a few other Domain Names that could work:
There are tons of domain names that could work!
Step 2 – Build a lead generating agent website
People are different, and they respond differently to website design and layout. Some like lots of texts, others love maps for search, and others love images. All three of our websites use all three of these things, but in different ways and proportions.
Step 3 – Advertise on Facebook
You’re working on SEO, and our agent website is optimized for the search engines as well. But, it’s best if you can deliver more traffic at a reasonable cost to your agent website. Just about everyone in your market area who may buy or sell a home in the future is already on Facebook. It is definitely a source to deliver visitors to your site.
Create a Facebook Ad
The most powerful thing about advertising on Facebook is that you can tightly focus on the very best prospects to see your advertising. You’re not just throwing out an ad for the world and hoping that those who may actually live in your area will see it. In our tutorial on How To Set Up Your First Facebook Ad, you learn how to construct your ad, but more important, how to target the people who will see it.
We also have a tutorial Guide to Targeting Your Facebook Ads. You learn how to control costs and display your ad for those people most likely to be your very best lead prospects. With dozens of criteria for targeting your ad display to age group, areas of town and even renters, you can get the most interested eyes on your ads.
Your ad will be very specific, about the ability to search the entire local MLS system. You attract the buyers with the promise of all listings easily searched, run another ad that says they can save searches and another about getting alerts of new listings. Each of these hits a hot button for buyers and will deliver traffic to your lead generating agent website.
Step 4 – Send a 3-Part Email Series
You drop them into a drip email system to receive our professionally written 3-part email series. You can get it here at this point they’re a new lead, but you can’t just sit back and hope they make the next move in your relationship. You want to follow up with this automated email series timed for your market cycle and designed to keep you top-of-mind with them.
Now you have the 4 steps, are you going to act?
You can get started by getting your favorite lead generating agent website HERE.
3-Part Email Series for lead generating agent website
If you are here, chances are that you’re reading our blog post series on generating quality home buyer leads using a lead generating agent website and are taking advantage of these free follow up email templates. If not, we highly recommend that you read our blog series here. These emails are part of a bigger strategy to create a lead generating agent website that helps generate solid buyer leads.
Normally these emails would cost $50 each since they are written by a professional Real Estate Copywriter but we are giving these to you for FREE!
Here is how they should be used:
Email 1 – Send this right after a visitor becomes a lead by registering on your website.
Email 2 – After the initial contact, you should send this email 2 days after to highlight the advantages of registering on your website
Email 3 – Finally, you should send this email to show them other areas of interest of your website. We recommend you customize this email and make it specific to your website
You can copy and paste these emails into any email platform or you can put the entire process on auto-pilot by using Website Box’s Drip Email Marketing System.
Title: Getting the Most Out of Your Home Search Tools
Thanks so much for your visit to my [YourArea] Real Estate Website and registering for upgraded MLS listing search tools. The regular search features are great, but you’re now able to use some really powerful tools to help you in your home search and selection.
Save favorite searches: You want to be able to return to the site and search again, so a great resource is being able to save your favorite search criteria so you can do a new home search with a single click.
More than that, though, you often want to use somewhat different criteria, such as different price ranges or neighborhoods. Instead of having to change criteria, just set up more than one saved search and your next visit will be even more efficient.
Get alerts of new listings and changes: Every one of us has had instances in our lives when we missed a great opportunity because we didn’t know about it soon enough. It’s really upsetting to see the perfect home at a great price snapped up by someone else before you even knew it was on the market. It can happen even when you’re on the Web searching every other day or so.
With our Super Search Tools, you can create an email alert search. Just enter your criteria and have an email sent out to you when a new listing comes on the market that matches your needs. Or, watch great homes for price adjustments with an alert search. It’s a tool our users love.
Thanks again for your interest, and I’m ready to help by email or phone.
Title: Share Homes and Get Opinions
I hope you’re enjoying the real estate search features at my website. In the previous email, I told you about some powerful tools for your home search activity. We all love our social sites these days, and we love to share information with our family and friends. It’s also nice to get their opinions about homes we find.
You can save “favorites” and do comparisons of homes. Why not share those favorites with others and have them chip in with their opinions. It’s easy for us to get excited about a home, especially if we’ve visited it or been to an open house. But, that excitement can cause us to miss some things that may be important.
Getting advice and the input from our friends and family can be a great help. If we value their opinions, then why not share our favorite homes to see what they think?
Thanks again for your interest, and call or email me with your questions.
Title: Other Popular Areas of the Site
Your continued interest in my real estate website is appreciated. I wanted to steer you toward other areas of my site that buyers have told me are of value to them. These are articles or posts about the local market, general home buying tips, information about the transaction process, and more. Just click the links to check them out.
- The Home Inspection Process for Buyers
- Repair Negotiations for Buyers
- What is in a Title Insurance Binder?
- Sold Property Statistics for [quarter, month]
- Considerations of the First Offer on a Home
- What are the Common Contingencies in a Home Purchase Agreement?
I would also like to offer my help if you’ve had any problems in using the features I’ve told you about. If you need me to help by creating an email alert search, give me a call and you’ll have it in no time.
Again, thanks so much for your interest in my site and services. I’m here to help and ready to show you properties
The right email can turn your agent website into a lead gold mine. Start sending these emails to site visitors that register on your agent website today.
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Agent Web Online Team.