Host Twitter Chats to Generate Real Estate Leads

Twitter has a lot to offer from issuing your blog content to keeping up with the latest housing trends and news. It is one of the best social channels to connect with your key audience. Many professionals and brands use the social platform to conduct twitter chats: a talk held with experts, fellow peers and twitter users that make use of a branded hashtag connected to the subject matter of the chat – thus making it easier for users to track the insights and answers shared.

Host Twitter Chats to Generate Real Estate Leads

Holding a twitter chat gives you the chance to widen your brand awareness and meet (digitally) buyers and sellers, and industry insiders and even fellow real estate agents. Not everyone who is having a conversation with you will be new to you as past clients and colleagues may join in as well which could ultimately make your relationships stronger. In the end, the prime benefit of hosting a twitter chat is that it’s the best possible real estate lead generation strategy – when done perfectly.

To make sure your twitter chat is a success, you require planning well before the real chat takes place.

How to Prepare for Your Twitter Chat

Determine the topics for discussion

The central idea of a twitter chat is to discuss a particular topic and post thoughts and questions connected to that topic that lead to a conversation. Give time in researching what trends, tips, or news you want to talk about during the chat. Determine matters that buyers, sellers and homeowners commonly search for, and then put down the ones you could talk over intelligently.

Make insightful talking points

Once you have chosen a particular topic, put down some talking points you would want to hit on so that you can easily lead the conversation. How many talking points you develop will tell how long the chat is likely to take place. It’s best not to drag the conversation for too long a half-hour would be enough.

Get on to an expert or peer to join you

After that, you can now emphasize on finding the right person or people to join you in the chat. For example, if you decide to discuss the mortgage market, find an expert or a home loan officer who can offer their professional understanding.

Select the date and time for the chat

After you have fixed some company to join you, set a date and time for the chat. Think about your audience when setting a committed period to hold the chat. Buyers and sellers won’t like to join during the weekends also same for mornings and evenings. Find a time of the day when most users are using twitter the most.

Develop a unique and short hashtag

No one will be able to find or keep up with the chat afterwards if a unique hashtag isn’t used. Think of a short and unique hashtag that isn’t currently used and is relevant to your topic. Just ensure it relays the whole point of the subject.

Promote and promote

The last preparation is to let people know that the chat is taking place. It’s important to promote your chat as much as you can. Do it on twitter of course but also on other social media accounts such as Facebook, LinkedIn and Google+ are optimal places to spread the word of your chat.

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Top 4 Real Estate Social Media Myths

There are numerous marketing strategies you can use to advertise your real estate business. Maybe most of your time is spent on focusing on mailers, Google ads, blogging or emailing newsletters. But maybe social media does not come into your list for marketing. Yes, there you have your own reasons – you be of the view that your clients aren’t on social media, you don’t have the enough time to spend on social media accounts or you can’t track your ROI. There are various things you’ve been told or heard about social media which isn’t true. We’re here to mash these false beliefs or ideas. Check out for the top 5 real estate social media myths:

 

Top 4 real estate social media myths

  1. My potential clients aren’t on social media: Most of us think that social media is “for kids” which isn’t true. The individuals you think are kids are already buying houses. As of 2014, Net Generation made up for the largest portion of homebuyers, with 32% of the US housing market. Net generation are the same people who have grown up on social media, where they spend a lot of their time talking about their daily life and conducting research on social networks. By being there on social media sites, you are more likely to be noticed by these homebuyers and you will have a medium to connect and converse with them.

 

  1. The greater I post, the more followers and likes I’ll get: If you keep posting a number of times it is likely that most of them will hit the unfollow button for your page. It’s best to post at different times rather than post all at once. For Facebook and LinkedIn posts, it’s best to keep them once or twice per day. On Twitter, 3 times or more per day is perfect but remember to post them over the course of the day and not at the same time. Multiple posts will only expose your posts to a smaller audience rather than a huge number of people.

 

  1. Nothing else matters more than followers: Presuming that likes and follows instantly translate into valuable engagement is a vital misbelief about social media. Buying likes or followers of any kind is a bad idea. Many of these followers may not even be of your target audience or some might not even be real at all. Having a great number of followers and likers may make you feel good about yourself but remember they aren’t really doing anything for your brand. Instead, spend some time researching influencers in your market area and collaborate with them to grow your following.

 

  1. No time for social media: Social media managers devote most of their time in creating and planning out social media strategies, likewise you don’t really need a system that intense. Yet it is crucial to spend a specific amount of time on social media sites because you may not know as it might even get you most of your potential customers more close to you. In a time where the internet has the most impact on people all over the world social media can actually help you grow your business in no time.

 

I hope that clearing these myths, you’ll now consider investing your time in social media. It’s not about putting a whole lot of time into it, yet not being active on social media can put you in a loss which will ultimately result in losing your customers.

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8 Secrets of Home Staging

Feature your home’s power, whitewash its flaws and appeal to the greatest possible pool of potential buyers with these amazing home-staging tips.

8 Secrets of Home Staging

  1. Remove Clutter: Getting rid of clutter is the most important thing you can do to prepare your home for sale. Make a rule for the house that every new thing that comes in, an old thing has to be put out. Mostly the house looks cluttered because of the furniture, therefore, it is advisable to get rid of the furniture so that the house looks big enough when customers come to see it. Take a look at what you have and what you can live without.

 

  1. Furniture Layout: There’s this belief that if all the furniture is pushed to the walls the room has a larger space, but that’s not the case so. Instead, place your furniture away from walls and position the sofas and chairs in a way so that conversations can be done in a better way. This way not only make the space more friendly, but it will make the room to look larger.

 

  1. Transform your room: If you have a room that has all the junk, replace it with something that will add worth to your home. Just a simple addition of an armchair, a lamp and a table in a proper position will transform it into a comfortable reading spot. Drape fabric on the walls lay carpet on the floor and toss in a few cushy pillows.

 

  1. Lighting your home: Staged homes look warm and welcoming when highlighted with great lighting. Most of our homes are not properly lighted which is why they do not turn out to be that beautiful in terms of lighting. To solve this problem increase in your fixtures and lamps.

 

  1. Make It Bigger and Larger: To make a room look larger than it is paint it the same color as the adjacent room. If you have a dining room and a kitchen a smooth look will make both rooms look bigger. Another trick is if you want to make the illusion of a bigger space, paint the walls the same color as your drapery.

 

  1. Color Experiment: don’t ever be afraid to use dark paint in your bedroom or your dining room. A deep tone on the walls can make the room look cozier, dramatic and intimate. And it is not necessary that you have to paint it whole rather paint a wall to draw attention to a fireplace or a lovely set of windows.

 

  1. Modify wall hangings: Most of our homes have the art hung in a high line encircling each room. Big mistake. Placing or positioning your pictures, paintings and prints in common places can render them almost invisible. Display your art creatively so that it stands out and shows off. So break up that line and modify your wall hangings.

 

  1. Prim and Polished: Have your tiles professionally painted so that it looks brand new. Buyers will feel they are in a spa when they see it. It’s a great way to create a polished look, and it doesn’t either. So go on and give your bathroom the perfect look.

 

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4-Step Formula for Generating More Home Buyer Leads Using Your Lead Generating Agent Website

As efficient as our agent website is at generating leads from visitor traffic and searches, you need to get that traffic first. The more people you get to the site, the more of them you’ll convert to prospects. Let’s look at the 4 proven steps for getting that traffic:

Step 1 – Get Your Domain Name

Every website resides on a server somewhere in the cloud. Now, it sits on a numerical address, something like ###.###.#.##. That’s not too friendly for someone who’d like to visit your site. So, domain names are used, and these are words that point to the numerical address. You need a unique domain name for every site on the Web.

 

Of course, since the Web has been around for quite a while, and there are hundreds of millions of websites, it’s becoming more challenging to get short and descriptive relevant domain names these days. At least that’s true for those ending in .com, called the domain name extension. Sure, you may be able to get the words you want with a .net, .org, .biz or another extension, but .com is the first and most widely used extension; so much so that some browsers automatically assume and add .com if it isn’t typed in.

 

So, you’ll want a domain name for your lead generating agent website, and hopefully it will in some way be relevant to what the visitor will find when they arrive. An example might be “YourAreaHomeSearchSite.com.” Actually, this one is a little long, but could be available.

 

Let’s say you work in the Austin Area. Here are a few other Domain Names that could work:

 

FindMyAustinHouse.com

AustinHouses.com

AustinProperties.com

AustinHomeSearch.com

SearchAustinHomes.com

 

There are tons of domain names that could work!

Step 2 – Build a lead generating agent website

agent web website

People are different, and they respond differently to website design and layout. Some like lots of texts, others love maps for search, and others love images. All three of our websites use all three of these things, but in different ways and proportions.

 

 

Step 3 – Advertise on Facebook

fb

You’re working on SEO, and our agent website is optimized for the search engines as well. But, it’s best if you can deliver more traffic at a reasonable cost to your agent website. Just about everyone in your market area who may buy or sell a home in the future is already on Facebook. It is definitely a source to deliver visitors to your site.

 

Create a Facebook Ad

 

The most powerful thing about advertising on Facebook is that you can tightly focus on the very best prospects to see your advertising. You’re not just throwing out an ad for the world and hoping that those who may actually live in your area will see it. In our tutorial on How To Set Up Your First Facebook Ad, you learn how to construct your ad, but more important, how to target the people who will see it.

 

We also have a tutorial Guide to Targeting Your Facebook Ads. You learn how to control costs and display your ad for those people most likely to be your very best lead prospects. With dozens of criteria for targeting your ad display to age group, areas of town and even renters, you can get the most interested eyes on your ads.

 

Your ad will be very specific, about the ability to search the entire local MLS system. You attract the buyers with the promise of all listings easily searched, run another ad that says they can save searches and another about getting alerts of new listings. Each of these hits a hot button for buyers and will deliver traffic to your lead generating agent website.

 

Step 4 – Send a 3-Part Email Series

email service

 

You drop them into a drip email system to receive our professionally written 3-part email series. You can get it here at this point they’re a new lead, but you can’t just sit back and hope they make the next move in your relationship. You want to follow up with this automated email series timed for your market cycle and designed to keep you top-of-mind with them.

 

Now you have the 4 steps, are you going to act?

 

You can get started by getting your favorite lead generating agent website HERE.

3-Part Email Series for lead generating agent website

 

If you are here, chances are that you’re reading our blog post series on generating quality home buyer leads using a lead generating agent website and are taking advantage of these free follow up email templates. If not, we highly recommend that you read our blog series here. These emails are part of a bigger strategy to create a lead generating agent website that helps generate solid buyer leads.

Normally these emails would cost $50 each since they are written by a professional Real Estate Copywriter but we are giving these to you for FREE!

 

Here is how they should be used:

Email 1 – Send this right after a visitor becomes a lead by registering on your website.

Email 2 – After the initial contact, you should send this email 2 days after to highlight the advantages of registering on your website

 

Email 3 – Finally, you should send this email to show them other areas of interest of your website. We recommend you customize this email and make it specific to your website

You can copy and paste these emails into any email platform or you can put the entire process on auto-pilot by using Website Box’s Drip Email Marketing System.

 

Email #1

Title: Getting the Most Out of Your Home Search Tools

[Salutation]

Thanks so much for your visit to my [YourArea] Real Estate Website and registering for upgraded MLS listing search tools. The regular search features are great, but you’re now able to use some really powerful tools to help you in your home search and selection.

Save favorite searches: You want to be able to return to the site and search again, so a great resource is being able to save your favorite search criteria so you can do a new home search with a single click.

More than that, though, you often want to use somewhat different criteria, such as different price ranges or neighborhoods. Instead of having to change criteria, just set up more than one saved search and your next visit will be even more efficient.

Get alerts of new listings and changes: Every one of us has had instances in our lives when we missed a great opportunity because we didn’t know about it soon enough. It’s really upsetting to see the perfect home at a great price snapped up by someone else before you even knew it was on the market. It can happen even when you’re on the Web searching every other day or so.

With our Super Search Tools, you can create an email alert search. Just enter your criteria and have an email sent out to you when a new listing comes on the market that matches your needs. Or, watch great homes for price adjustments with an alert search. It’s a tool our users love.

Thanks again for your interest, and I’m ready to help by email or phone.

[Signature]

________________________________________

Email #2

Title: Share Homes and Get Opinions

[Salutation]

I hope you’re enjoying the real estate search features at my website. In the previous email, I told you about some powerful tools for your home search activity. We all love our social sites these days, and we love to share information with our family and friends. It’s also nice to get their opinions about homes we find.

You can save “favorites” and do comparisons of homes. Why not share those favorites with others and have them chip in with their opinions. It’s easy for us to get excited about a home, especially if we’ve visited it or been to an open house. But, that excitement can cause us to miss some things that may be important.

 

Getting advice and the input from our friends and family can be a great help. If we value their opinions, then why not share our favorite homes to see what they think?

Thanks again for your interest, and call or email me with your questions.

[Signature]

________________________________________

Email #3

Title: Other Popular Areas of the Site

 

Your continued interest in my real estate website is appreciated. I wanted to steer you toward other areas of my site that buyers have told me are of value to them. These are articles or posts about the local market, general home buying tips, information about the transaction process, and more. Just click the links to check them out.

 

  1. The Home Inspection Process for Buyers
  2. Repair Negotiations for Buyers
  3. What is in a Title Insurance Binder?
  4. Sold Property Statistics for [quarter, month]
  5. Considerations of the First Offer on a Home
  6. What are the Common Contingencies in a Home Purchase Agreement?

 

I would also like to offer my help if you’ve had any problems in using the features I’ve told you about. If you need me to help by creating an email alert search, give me a call and you’ll have it in no time.

 

Again, thanks so much for your interest in my site and services. I’m here to help and ready to show you properties

 

Thanks,

[Signature]

________________________________________

Conclusion

The right email can turn your agent website into a lead gold mine. Start sending these emails to site visitors that register on your agent website today.

 

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A Beginner’s guide to Inbound Marketing for Real Estate

Inbound marketing has transformed the way people do business, not only in the real estate industry but in about every industry. This is how it works. Rather than hard selling or putting up billboard ads to potentially unsuitable leads, inbound marketing instead focuses on putting your word across responsive leads who are already hunting for what you have to offer. In the historic process of outbound marketing, all one would do was to spend most of their time sifting through cold leads. These cold leads are people who have never spoken or met, and also the ones who know nothing about your company and product. The main aim is to take these people and warm them up assuring them that you are dependable and reliable and that you have something as in this case – real estate listings. There are a number of ways to go about warming up leads; traditionally, advertising via print publications and mailers and cold calling via telephone were the most common ones.

 

A Beginner’s guide to Inbound Marketing for Real Estates

The four key elements to creating an effective inbound real estate marketing approach:

  • Created Content and Foundation Content
  • Blogging
  • Social Media
  • Search Engine Optimization

Let’s start with the first two components:

  1. Foundation Content and Created Content

Content is King

When you think that there are actually trillion web pages on the internet, it’s difficult to imagine getting noticed, even by the people who have a passion and interest in your products and services. But there is also a good news here as many of the new pages are stacked over the old ones which means that you should keep creating new content that will ensure you that your website will stay near the top of the stack.

Foundation content stems from your products and created content supplements, highlights, and enhances your foundation content.

  1. Blogging is your path to a stronger relationship with your leads and clients: Years before there wasn’t any much sharing in the relationship of a real estate agent and consumers. Agents brought their market understanding and industry expert skills and knowledge to the table and clients did not ask any questions about their job as long as it did well. Today, however, the scenario has changed for the better where consumers can get more of an inside knowledge. Blogging gives an important edge to the realtors wherein they can create healthier relationships that turn leads into customers.

Blogging also facilitates visibility. While 41% percent of buyers found their agent through a reference from family and friends, and for the others they didn’t just select any agent. People need to have trust in you before working with you. It begins with simple name recognition and ends up with trust and respect. All this is accomplished with blogging.

  1. Social media gets you involved in the conversation: The new generation of business professionals focus more on the internet as that’s the way to connect with a lot of people nowadays. People today are increasingly using the social networking sites like Facebook, Twitter, Instagram and LinkedIn. By promoting online, you can create and make conversations about your properties which will ultimately reach and influence a lot of people you may have never thought about.
  2. SEO ensures you’re found early and often: By relying on search engine optimization (SEO) techniques, you can boost your chances of getting to the top of that big blue list we call a search engine. Here is a list of things you could do to end up right there:
  • Keywords: These are the most important elements of search engine optimization. Words and phrases are known as keywords, the ones which people enter into Google search to find what they are eyeing for. Therefore, it is essential to make use of such keywords that can get you a higher ranking and visibility.
  • URLs, in plain English: Try to mostly write URLs in plain English that are easy to remember so that people have it stored in their minds. Avoid using URLs that are complicated with a lot of numbers and letters which makes it difficult to remember.

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Real Estate SEO Success: How Long Does It Take?

Search engine optimization (SEO) success cannot happen rapidly. There is no magic that will increase your search engine rankings or will get you a large number of people visiting your site. Fairly, it takes quite a lot of time to actually make you successful, it can happen only with advancing your presence online, creating a lot of engrossing content, allocating content across social media and email, and managing other activities. Real estate can be a complex industry to market online. It is very important to make marketing decisions regarding the SEOs that will in the end help you to succeed.

Go on to read more to learn how much time it takes to set up each aspect of your real estate SEO strategy, when you can await to see the fruits of your labor, and how to keep going and increase your position on search engine results pages (SERPs).

Real Estate SEO Success How Long Does It Take

Crucial Real Estate SEO Tasks

Your real estate SEO strategies are all interconnected from advertising and blogging to social media and email marketing. If done properly, each of these activities can help your website get found in SERPs, lead the right people to your website, and, eventually, fill your contacts database chock-full of leads. But all of these areas takes a different amount of time and needs a different approach.

Here’s the order to take care of the marketing tasks required for real estate SEO success.

  1. Get an active website: This is the only one real estate website SEO task that’s a one-time deal. Fixing a responsive real estate website is necessary before managing any other SEO maneuvers. Look out for website providers to find out which site is perfect for your online marketing needs. Check out for specific functionality in sites, like a practical navigation setup and the ability to add lead capture forms. Also, ensure that it functions and looks perfect on mobile devices.

This is essential because more and more real estate searches today happen on tablets and smartphones. Change to a responsive website if you don’t have one and then take on the optimization, content creation, and promotion activities. As mobile becomes even more vital to a successful real estate SEO scheme, you will be grateful to yourself in the long run.

  1. Carry out keyword research: Conducting thorough keyword research is the next step on the SEO priority list. This is one of the core SEO activities that is always incomplete and it takes a considerable amount of time. Long-tail keywords that are high on ranking or are weak in ranking today may top the list next week, it means that you need to spend time once or twice every few weeks to make sure you apply the phrases and popular terms in your content that will help your site get noticed by local buyers and sellers.

It’s a necessary evil in the world of real estate search engine optimization, but one that will lead you to success. Conduct keyword research almost every week because you never know what ranks now.

 

  1. Start Blogging regularly: Following up is optimizing your real estate blogging strategy. Create posts that appeal to your target audience and produce lots of interesting real estate blog ideas. Anything that makes you stand out as the ideal agent in your community is ideal, just be sure to use your keywords in your blog posts. Write down a list of 10 or so terms that are most searched by local buyers and sellers. For each article, use one or two focus keywords. You’ll begin to improve in SERPs if you do this many times over with your content.

 

  1. Build landing pages: For landing pages on your site consider focusing on primary keywords — ones that are constantly searched by your target audience. There is no specific or a right number of landing pages to create for your website. It’s best to try many options to find those that produce the perfect results. Find the most useful ones that you think your buyers and sellers would search for.

 

  1. Delve into the world of advertising: Many of the same keywords can be used in your real estate advertising that you utilize in your on-page real estate SEO. Become accustomed to Google Ad Words and the procedure of researching keywords for ads – which is different in some ways from keyword research for your site. First and foremost, discovering the right keywords for ads is based on cost per click: The more popular and competitive a keyword is, the higher it costs to bid on it and get your ads shown above others.

Mastering real estate advertising takes a lot of hard work in terms of time and effort. Routinely bid and find new keywords for your ads – likewise creating compelling copy – and you’ll be on your way to becoming better acquainted and proficient with Ad Words. Presume this process of familiarizing yourself to take some months.

 

  1. Social media presence: This is one SEO task that you won’t spend much energy completing is creating your real estate social media accounts. The usual suspects like Twitter, Google+ and Facebook are the primary place to begin, since sharing your content on those sites typically yields the best results. Don’t fail to look at other social platforms like Instagram and LinkedIn which can generate lots of real estate leads, and can bolster your brand awareness. Make use of social scheduling and monitoring tools to automate tweets, updates, and other posts and make it simple to track the success of your online presence after developing your social media presence. The manner in which social media affects SEO are numerous: Firstly, you can build links through social and drive traffic to your site.

 

  1. Create videos for your site: Up to date local market conditions, home walk-throughs, interviews, testimonials — these all are just a sample of the real estate video marketing content you can create for your site and YouTube account and, slowly, better your SEO. Whether you use a professional camera or a mobile app, videos have proven to lead to important improvements in SERPs for pros and brands of all kinds, so start recording today.

There are many great video apps for tablets and smartphones, all of which has simple shooting and editing features anyone can figure out, so don’t think to buy a professional video camera to get professional-looking results.

 

  1. Get a good deal of links on other websites: The main point of doing all these promotional tasks is not only to make traffic but also to build a good deal of links leading back to your site. Your social media followers and email recipients may share your content on their sites, but you don’t want just anyone linking to your content. Try to get a bigger cheese – those with sites that have a good rank in SERPs and have a positive online reputation in the eyes of Bing and Google — to link to and mention your content.

Make a list of the people you think would be interested in your content like notable real estate industry members and also publication blogs and other outlets. Then connect with them to let them know you’ve created some great content. Just don’t ask them to share it. Preferably, give an explanation of the content’s value. Just asking for links comes over as desperate and rarely leads to actual external linking, so try to build relationships with these folks to elevate the chances that they will share your content.

When to Expect Real Estate SEO Results

The good news is that invested in mastering SEO for real estate pays back — as long as you remain committed. Several agents initially have roadblocks to victory with real estate SEO. A number of SEO experts admit that it takes time to see solid success with a search campaign. Though these are just a rough guess of how much time and effort it takes an SEO plan to increase your site traffic, they’re all similar in sentiment.

We understand that there are plenty of realtors who work hard but eventually as time passes by you are sure to succeed in the long if you are on the right track. It does take a good amount of time and effort for getting higher search engines for your website.

Feel absolutely free to contact us in case you have any difficulties or if you may need any kind of help or assistance. We assure you our best service to help you succeed.

What are the other things you want to know to make better your real estate strategy?

Share your views and ideas in the place provided for the comments.

 

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The Agent’s Real Estate SEO Guide for Using Keywords

If you read on to know what is the greatest way to gain an advantage with your real estate SEO strategy, you’ll come over discussions happening as to how one should add the right keywords to the blog posts. Not only should keywords be applied to blog entries but to other posts as well. Keywords associated with your market need to be included in your homepage, social media updates and landing pages which will altogether give you an edge in people finding your page when they use such keywords.

Of the many SEO factors, keywords are just one of it to be mindful of. In today’s marketing landscape knowing the ins and outs, reviewing and implementing keywords is very important.

The Agent’s Real Estate SEO Guide for Using Keywords

Below is a list of things you’ll learn about:

It all starts with discovering or identifying the most appropriate real estate SEO keywords.

Research and planning are the first and foremost tasks to handle before executing any real estate marketing strategy. Choose one or more keyword research tools you can use to find the perfect primary, secondary, and long-tail keywords to use throughout your real estate website. At your disposal, there are a plenty of these resources. The trick is trying out each (mostly the free ones first and then the paid ones). To help you locate keywords, Google analytics is a must-use platform. Search queries report is a must to find out what keywords the people visiting your site use to find your site in search results.

Once you have picked out the ideal tools to use, it’s time to range over your real estate SEO opportunities – that is, spot the phrases and terms that relate with your housing market, community, buyer, and seller niche. Make a spreadsheet in which you can easily add your desired keywords and keep an eye on them to see if they indeed help your organic search efforts.

Determine which keywords are helping your nearest competitors win at SEO.

“Spying” on others may seem like a sly term that only secret agents do, but it also play a vital role in your SEO-for-real-estate strategy. Innumerable brands spy on their competition to discover what kinds of marketing strategies, brand awareness attempts – you guessed it right – search optimization techniques are being put into play. You don’t need to feel guilty about checking on other real estate agent SEO campaigns, as this is how you get to the fore in the world of search. There are chances that the keywords you find using your research tools extend over so as to cover partly with those your competitors use anyway, so finding out what terms and phrases help them rank well in SERPs is just due diligence.

Seize the URLs of other agent’s websites, enter them in any number of helpful keyword spy tools on the market today, and put down which common ones are used on their listings page, home pages, blog posts and area pages. Every agent has their own unique things, so it is not necessary that it will be of use to you.

Optimizing blog posts comes later — begin with your real estate website

Many agents are of the impression that only aspects of their websites they require to keyword-optimize are their blog entries. The starting point of your real estate keywords is adding rich, detailed copy to each page of your site. Bing, Google, and other search engines heavily approve sites that have many landing pages each of which serves a clear purpose. In your case, this means having a home page that appropriately explains who you are and your value proposition, listings pages that feature an explanation of your market and area pages that describe what life is like in each district of your market.

Once these pages have been set up and amended properly, it’s time to consider the real estate content on your blog. It’s essential to have a particular group to use for certain article types and topics just as you should have specific keyword groups on your site for each page.

Achieving real estate SEO success no longer means stuffing keywords

If you began your online real estate marketing strategy in the early 2000s, you have knowledge about the way into Google’s heart, was to add lots and lots of appropriate keywords into your content. Do it today, and you could upset the search giant and make it feel unpleasant about your website — meaning a dive in results pages and possibly even search penalties from Google.

The reality is that there isn’t one keyword density range that works perfectly for every website. It’s clear, however, Google and other search engines want to see keywords attached naturally to your content. So, write out the copy for your webpages and blog posts first, then divert your efforts to optimizing them for your real estate website SEO.

Ensure site links include appropriate real estate keywords in their anchor text

As vital as it is to write informative content for each page of your website and all of your blog posts, it’s equally critical to include several appropriate links across your real estate content that have keyword-rich anchor text.

In the past, Google made some adjustments that lent more approval to sites with internal and external links that had long-tail, audience-relevant keywords. The purpose behind this move was to ensure all webmasters site links matched accordingly with the phrases to which the link was added — the anchor text — and, in turn, stop sites from sending visitors to random pages that didn’t align with or relate to this text.

The matter is not how to comply by this rule, but rather what pages you should link to and which keywords to incorporate in each phrase. As stated above, it’s important to have keyword groups for each page and post, so you by this time know which terms and phrases you can link to.

To figure out the most relevant links to use across your sites, it’s important to take some time out for it.

For the moment, you research various subject matters and new topics for your real estate blog posts you need to provide context for your articles in the form of external links. Articles featuring study or survey results, for instance, should have external links that lead to the original copies.

Implement long-tail synonyms of your keywords to cover your bases

While you may find specific keywords get the most searches and lead to nearly all website clicks, that doesn’t mean you should seek to incorporate only those precise phrases. Keyword variations that are similar, like ones that feature synonyms related to the original keyword, must be used in your blog post copy and landing page. Google even blogged how they are increasingly able to detect keyword equivalent and their relevance related to more popular search terms.

Nevertheless of the depth of your real estate keywords list, develop complementary and additional terms that you can employ sitewide. The main keywords should still be used more often, but sprinkling in the other terms throughout pages and articles will assist in terms of both your SEO and avoiding repetition of phrases throughout your content.

As time passes by, the lesser-searched complementary terms may end up exceeding the previous main keywords, so you’ll be ahead of the game by implementing these ones early and often.

Remember to add keywords to your real estate social media channels

The marketing world may still be unclear whether keywords should be used in their social media posts and profiles and whether they contribute to their pages’ rank in SERPs but this doesn’t mean adding keywords to the social media posts isn’t essential. For example, all social networks offer areas where you can enter your bio and information about your company. These are premier spots to place keywords for your business, as Google has officially indicated these play an important role in social content getting found in SERPs.

Reaching your target audience can arguably be better accomplished through traditional organic search marketing methods, but this keyword optimization also helps.

Require revamped real estate keywords? Use the right tools to find them’

More often than not, it takes roughly a week for a keyword’s status as a leading search term to diminish, but this decline in popularity can sometimes occur within just a day or two. Because of this volatility with your real estate SEO keywords, you need to mix them up regularly. Use Google’s Keyword Planner as your main keyword checker as often as you can (at least once a week) to keep tabs on the data associated with your long-tail keywords.

Just like the stock market there will be ups and downs in how often keywords are searched, so if you see your top term drop rapidly in search in one week, don’t assume it won’t come back to its position. On the other side, don’t put all your hope that it will come back to its position. Therefore, it’s better to have backup keyword options to replace them with the falling ones.

 

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15 Ways Real Estate Agents Can Promote Themselves Online

Online marketing is on the rise nowadays. It helps you in growing your brand, expand your lead databases and also helps in lifting your bottom lines. The numbers about online engagement show how meaningful online marketing is to your income.

15 Ways Real Estate Agent Can Promote Themselves Online

To assist you, here are some things you should keep in mind while promoting yourself online.

  1. Include business information on the homepage: Undoubtedly, your homepage is the best place to share relevant business information, including an introduction to who you are and how you can aid potential clients.
  2. Fill in a detailed bio page: Be more precise about your objectives, accreditations, history, past achievements and other significant features of your business on your bio page. It is your chance to let your company shine.
  3. Create niche landing pages: Make use of landing pages that can help you to convert visitors into leads, to show what your business offers, like the types of homes you sell and information on your local market.
  4. Fill in your contact page: Tell your audience how they can communicate with you with a call-to-action promoting your services involved.
  5. Develop your on-page search engine optimization (SEO): Creating an excellent site that Google will crawl and giving SEO value to it, is of the utmost importance for your business. So take time to optimize your website.
  6. 6. Don’t forget the off-page SEO: On-page is just one side of the SEO coin. Off-page SEO strategies include responding to user questions on forums and guest blogs posting.
  7. Set up a PPC campaign: (SEM) Search engine marketing is essential to develop keyword rich PPC ad campaign that improves your return on investment and brand awareness. It requires some investment from your marketing budget, but it helps you earn numerous leads.
  8. Blog about the trends: The more you post about current happenings and trends in real estate, the more trust you gain. So discover what’s going on in your business and share your views on the latest events.
  9. Blog evergreen content: Evergreen content are easy contents that aren’t time-sensitive. So you could write informative posts or list articles that will be relevant and beneficial.
  10. Blog about market updates: Write about real estate information, providing an exceptional report on the most recent study. This information can be found by following real estate blogs and reading industry resources.
  11. Blog Q & As or interviews: Blog content? Right! To create unique posts consider to talking to fellow agents, industry experts and brokers, and possibly even those in the mortgage and home renovation/construction business.
  12. Put up press releases: Yes, they are still a thing. When published properly – on your site and online publications with good reputation – they can bring a fair amount of traffic and generate company interest.
  13. Give in your site map to Google: Google uses your site map to acquire knowledge of your website’s info and pages. When Google has information about all of your sites, they’ll become searchable.
  14. Create comprehensive e-books: Content that are in long-form like e-books perform very well, and are great resources for your clients. Here, go deeper into subjects like guiding buyers through the home buying process.
  15. Advertise your work on your personal blog: Most real estate agents have personal blogs which they attend time to time. Once In a while mention your work for those who do not know what you do.

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Innovative Real Estate Marketing Ideas for Your Listings

Individuals don’t just buy listings they buy lifestyles for themselves. It’s, therefore, essential that marketing for your real estate listings not just repeats specs and data. Ideally, develop a unique narrative in your marketing of what’s it’s like to live in the home.

Innovative Real Estate Marketing Ideas for Your Listings

You may feel that you have run out of ideas to make your listings out of the box. Falling into this boring routine comprises your messaging and appearance which turns off prospective buyers. We have put together some creative real estate marketing ideas to make your listings stand out.

Begin with Strong MLS Listing Descriptions

Writing descriptions with a punch is necessary as most leads come across your listings through an MLS. You should include the most notable features with descriptive listing copy although you have limitations on the scope and length of your MLS descriptions. Also, incorporate pictures that showcase the property’s special qualities.

Optimize Your Listing Campaigns

If you have to draw the attention of buyers through a search engine, it’s important to carry out a keyword research. There are many resources for finding keywords so you can predict what your target buyer is searching. As soon as you have identified key phrases, add them in your marketing copy and landing pages.

Get Awesome Real Estate Listing Photos

Firstly it must be said that you should get photographs of the highest quality possible. Make yourself familiar with the secrets of beautiful real estate listing shots, including the use of artificial or natural lighting, planning outdoor and indoor shots, and improving curb appeal. If you have a planned budget, you can shoot your own listings. Learn shooting techniques that work and maintain consistency across your shots. If it’s possible go for a professional. Ensure that they achieve the look you desire and edit photos to look great.

Feature High Priority Listings on Your Home Page

Frequently, leads will enter your real estate website on the home page and quickly take a look at the offerings. Take advantage on this by showcasing your priority listings.

Use Email to Get Your Listing in Leads’ Inboxes

For listings, email is a powerful lead generation tool. Most leads check their emails every day they are more likely to notice and open marketing messages about your listings. Create an email format that offers leads a beautiful preview of your listing, including details about important features, location and a call to action that asks them to connect with you.

Create Special Landing Pages to Capture Lead Information

A great lead generation strategy is grabbing lead details through a landing page. A listing landing page should enthrall your audience with special photography or video, details on the unique value of the property and a simple lead capture form.

Marketing Listings with Descriptive Blog Posts

An MLS listing can only hold so much information, and doesn’t leave tons of room for innovation and creativity and out-of-the-box marketing. Make a blog post to expand on your listing’s information and create a brimful experience for leads. The format should include a powerful balance of graphics and texts.

  • Emphasize on using related local, long-tail keywords throughout your post so that they appear in search engines.
  • Blog posts provide a lot of space for listing photos. Provide a description or caption for each.
  • Add your contact details in the post.

Find that special something about your real estate listing

When faced with a number of comparable properties, the listing that tops is the one with the unique factor in it. Therefore, it’s important to discover that something special about your real estate listing.

 

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The fastest way to double your real estate business: Don’t compromise your values

The fastest way to double your real estate business: Don’t compromise your values

 

Don’t compromise your values. However, it’s something that is vital to remember and keep at the front of your mind while constructing your business, especially when it comes to lead generating.

Your business is built on the leads you generate.

The “seasoning” of your business — how much you adore your business — is directly related to the clients you choose to work with. And yes, you heard it YOU get to choose.

I lately had a circumstance where someone approached me on a Sunday afternoon and appealed me to give my reply ASAP. It brushed me the wrong way – after all it was a Sunday afternoon, and our services are very clearly laid out on our website.

After a while, I just went ahead and replied about an hour after his initial enquiry  giving him two different days/times early in that same week we could connect via phone.

On Tuesday after not hearing from him, I sent another response just in case the original didn’t get to him. I let him know that days were not available now but if he wanted yet another on the second one he could connect with me by the end of the day.

When he finally did respond, he gave me two different days that would work for him. So I responded with times for those days.

For 3 days, I responded him daily.

After my continuous responses to him and his nearly no response to me, I realized I was completely compromising my values. The boundaries were being crossed and I was frustrated now. I was letting this to happen and letting it frustrate me.

My business is founded on solving a problem and fulfilling a need.

I am of the view that if someone wants or needs our services, he’ll hire us. I am not going to go after him.

Don’t get me wrong, I advertise my business. I follow up with people. I’m not afraid to not “make the sale.”

I also had to prompt myself that if someone is not ready to respect me and does not bother about my time but wants immediate action and answer and then does not even have the courtesy to comply in kind, he is certainly not someone I am willing to work with.

I just don’t care if he is a potential “lost sale.” I would rather work with people who want to work with me rather than the other people.

The aim is as simple as that. I want to enjoy with my clients. That is always my basic focus: “Will I enjoy working with this person?” It’s that simple. Isn’t it?

I refuse to even attempt to try to be all things to all people.

Do you ever feel like you have to be all things to all people?

I’m sure you’ve heard at every conference or training you’ve ever been to:

  • “You require to know how to market to XYG generation.”
  • “You require to be there when consumers are available.”
  • “Real estate is a 24/7 business.”
  • Communicate with clients in their way for better customer service.”
  • “You have to work weekends.”
  • “Don’t turn away from business — everyone is a potential buyer or seller.”
  • “Always answer your cell phone.”

Guess what you should do? Don’t pay attention to anyone. Ignore all of this “you must” advice.

First of all, this is your life and your business. No one else’s. Isn’t that you are in business for yourself?

This is your business and your life. Run it the way you want to not what others say or do.

If you never want to work after 7.00 pm on weeknights don’t do it seriously. Set your schedule and your boundaries. Stick to them and be firm on it.

If it’s too tiring to work on all days of the week and you want two days off in the week. Take them and don’t compromise. Most importantly don’t doubt.

Your business means nothing if you don’t have a life.

You might have come across people who are too busy in doing their business that they actually forget that they a have a life has well.

Don’t think that excellent customer service means being all things to all people. It’s a huge lie. Don’t ever believe it.

Don’t believe in someone else’s ideas about a particular thing that doing that in a certain way will raise the bar. It is not like that. That are their opinions and ideas and you have nothing to do with them remember that. Since your business is not their business the best thing is to ignore them.

Don’t try to please everyone. As Bill Cosby says, “I don’t know the key to success, but the key to failure is trying to please everybody.”

Don’t tell me that this is real estate you won’t understand. You’ll find yourself losing the battle along the way. I built a real estate team on my schedule, shaped it around my life, not someone else’s.

Keep one thing in mind always you set your boundaries, you shape your business, stop letting your peers and doubts rule you. Stop worrying about losing potential business.

You’ll lose more business when you’re trying not to lose business. Provide excellent customer/client service, but don’t compromise on your boundaries. It’s just compromising your boundaries and limiting things for yourself and your business.

 

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