| The Agent Marketing Group would like to offer you a series of 99 Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market.
Here is STEP 12: 6 Ultimate Email Marketing Tips for Realtors
Email marketing can be remarkably effective and should be an important part of your real estate marketing plan, but how do you know where to start?
We’re here to help with 7 proven tips to ensure that you’re making the most of your email marketing.
1. Personalization. A little personalization goes a long way! Using your recipient’s name makes the email sound like it was written just for them and not sent to a number of people at once. A good CRM or email platform includes merging fields that make personalizing emails easy.
2. Compelling content. Effective email marketing offers value to the reader. Instead of a wordy sales pitch, send messages that educate your audience. Your CRM comes loaded with professionally written content that your contacts will look forward to receiving.
3. Readability. It’s important that your email is easy to read. This means that if you have a lot of text in the email, strongly consider using bullets, numbered lists or short paragraphs.
4. Unsubscribe option. You may be sending great content to prospects and clients, but if you don’t give them the option to unsubscribe, you’re potentially annoying people and are violating the law. A good real estate CRM will have an unsubscribe link automatically included in all emails sent from the system.
5. Tracking and analyzing. With a good CRM, you’ll have the ability to see reports including opens, bounce backs, and click-through rates of your emails. Knowing who is reading your emails and clicking on the links, is often a good indicator of your best leads or strongest supporters.
6. Automation. Typing out emails one-by-one would take a huge amount of time. The right CRM comes with professionally written e-Newsletters and drip emails that will automatically be sent to the contacts you choose. You’ll keep in touch without having to type a message, thanks to email marketing automation!
With CRM, you can supercharge your real estate marketing by taking advantage of all of these important tips.
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