IDX, or Internet Data Exchange, is considered to be the most powerful online marketing tool available to real estate agents. If you doubt this, have a look at a couple of highlights from the National Association of Realtors 2014 Profile of Home Buyers and Sellers:
Around 43% of home buyers make internet their first step in the home-buying process by looking up online for properties, whereas 12% of home buyers first look online for information and guidance about the home buying process before taking any step.
Overall, 92% of all buyers use the internet in some way or the other in their house hunting process and 50% of these buyers use a mobile website or an application for the same. And the best news of all, real estate agents are considered as useful information or credible sources by 98% of real estate buyers who used an agent while searching for a home.
So, if a real estate website doesn’t have an IDX search offering, it’s like a billboard with a “Call for a free gift” offer, but no phone number provided. Think of your website and IDX the same way. Consumers expect a real estate website to have a way to search listings. These visitors are also savvy enough to know that these should not be just your own or your office listings. They are looking to search the entire MLS.
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Agent Web Online Team.